Электронная книга: John Moore «The Passion Conversation. Understanding, Sparking, and Sustaining Word of Mouth Marketing»

The Passion Conversation. Understanding, Sparking, and Sustaining Word of Mouth Marketing

No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing business, think again. You’re in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love with your organization or cause. The author’s mash-up of the latest in wonky academic research with practical, real-world stories shows how any business can spark and sustain word of mouth marketing. Readers learn how loving your customers results in not just building a thriving community, but also driving meaningful conversations, ultimately impacting the financial success of a business. The Passion Conversation will change your perspective on marketing by: Explaining the three motivations for people to talk about businesses and causes Detailing how every marketing problem is a people problem in disguise Giving heartfelt evidence that marketing materials are now conversation tools Showing how customer communities sustain word of mouth while also sparking financial impact Helping your business apply these marketing lessons through a series of workbook exercises called «Passion Explorations» The time is now for marketers and businesses to go beyond the product conversation to understanding, sparking and sustaining the passion conversation for why your business is in business.

Издательство: "John Wiley&Sons Limited (USD)"

ISBN: 9781118767948

электронная книга

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John Moore

John Moore may refer to:

Contents

People

Clergy

  • John Moore (bishop of Ely) (1646–1714), British Scholar
  • John Moore (Baptist) (1662–1726), English Baptist minister from Northampton
  • John Moore (archbishop of Canterbury) (1730–1805), Archbishop of Canterbury, Privy Counsellor
  • John Moore (bishop of St Augustine) (1834–1901), Bishop of St. Augustine, Florida from 1877–1901
  • John Moore (Methodist bishop) (1867–1948), a Bishop of the Methodist Episcopal Church, South
  • John Moore (bishop of Bauchi) (born 1942), Bishop of Bauchi, Nigeria

Law and government

Arts and Entertainment

Sports

  • John Moore (baseball) (born 1969), Australian baseball player, see Australia at the 1996 Summer Olympics
  • John Moore (footballer born 1943), manager of Luton Town F.C.
  • John Moore (footballer born 1966), English-born Hong Kong international player
  • John Moore (horseman) (born 1950), Australian racehorse trainer
  • John Moore (ice hockey) (born 1990), American ice hockey defenceman
  • John Moore (rugby league), rugby league footballer of the 1930s and '40s for England, and Bradford Northern
  • John Moore (cricketer) (1891–1980), Hampshire cricketer
  • Jack Moore (sportsman) (1911-?), English footballer, referee and tennis player

Others

Ships

See also

Источник: John Moore


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