Электронная книга: John Bradley «Store Wars. The Worldwide Battle for Mindspace and Shelfspace, Online and In-store»
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The sequel to the highly successful Store Wars: the battle for mindspace and shelfspace published in 1995. The new edition will retain all the strengths of the old book including a comprehensive and complex approach to the consumer&retail market and the interaction between FMCG retailers and manufacturers. The book will be thoroughly revised and updated and will consist of 4 main parts: A section on leading FMCG companies and brands (such as Coke, P&G, Unilever, Nestle, L'Oreal etc.), their marketing and branding strategies in the western markets (USA, Western Europe: UK, France, Germany and others). A section on leading retailers (Wal-Mart, Tesco, Carrefour etc.), their developments and expansion over the last 10 years. A section describing the interaction between retailers and manufacturers, including competition for end-consumers, trade marketing. A section covering the Emerging Markets—the retail landscape in the major developing economies, results of the expansion of major FMCG brands and western retail chains, challenges related to distribution and FMCG marketing in those countries. The book will also discuss the impact of the Global Crisis on the consumer and retail marketsas well as predictions and prospects for the future. Издательство: "John Wiley&Sons Limited (USD)"
ISBN: 9781118374818 электронная книга Купить за 3902.37 руб и скачать на Litres |
John Bradley
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Источник: John Bradley
Другие книги схожей тематики:
| Автор | Книга | Описание | Год | Цена | Тип книги |
|---|---|---|---|---|---|
| John Bradley | Store Wars. The Worldwide Battle for Mindspace and Shelfspace, Online and In-store | The sequel to the highly successful Store Wars: the battle for mindspace and shelfspace published in 1995. The new edition will retain all the strengths of the old book including a comprehensive and… — John Wiley&Sons Limited (USD), электронная книга Подробнее... | 3902.37 | электронная книга |
См. также в других словарях:
John Bradley — may refer to:*John Bradley (Navy), U.S. Navy Corpsman and one of the flag raisers in the Battle of Iwo Jima *John Bradley (actor) *Sergeant John Bradley team leader in the Conflict series of video games *Jack Bradley (baseball) (b. 1969),… … Wikipedia
John Bradley — John Jack Doc Bradley, né le 10 juillet 1923 et décédé le 11 janvier 1994, fut un soldat infirmier durant la Seconde Guerre mondiale, et l un des six soldats américains immortalisé par Joe Rosenthal sur la photographie Raising the Flag on Iwo… … Wikipédia en Français
John Bradley (actor) — John A. Bradley is an American television actor, who has also appeared in minor roles in blockbuster movies such as Mars Attacks! and Independence Day. His most prominent roles are as Mike Durning in the 1996 drama series L.A. Firefighters and… … Wikipedia
John Bradley (Navy) — Infobox Military Person name= John Bradley born= birth date|1923|07|10 died= death date and age|1994|01|11|1923|07|10 placeofbirth= Antigo, Wisconsin placeofdeath= Antigo, Wisconsin placeofburial= caption= John Bradley stands next to a War Bond… … Wikipedia
John Bradley (Iwo Jima) — John Jack Doc Bradley (10 de julio de 1923–11 de enero de 1994) fue un oficial del cuerpo médico de la Armada de los Estados Unidos durante la Segunda Guerra Mundial así como uno de los seis personajes que aparecen en la famosa fotografía Alzando … Wikipedia Español
Sergeant John Bradley — is a team leader in the Conflict series of video games.Rifleman trained in the use of assault rifles and submachine guns, as well as the team member who calls in artillery and air strikes when needed … Wikipedia
