Электронная книга: Alastair Sweeny «BlackBerry Planet. The Story of Research in Motion and the Little Device that Took the World by Storm»
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BlackBerry Planet is a new tribe of people who simply cannot get along without their favorite device, Research in Motion’s innovative electronic organizer, the BlackBerry. This omnipresent device has gone beyond being the world’s foremost mobile business tool and entered the consumer mainstream as the Swiss Army Knife of smart phones. BlackBerry Planet tells the behind-the-scenes story of how this little device has become the machine that connects the planet. Starting with the early years of Mike Lazaridis’ invention and his founding of RIM at age 23, it details his drive to innovate, developing what was a glorified pager into the essential corporate communicator, used by everyone from dealmakers to the Queen, from movie stars to the entire US Congress. Since 1992, Lazaridis and co-CEO Jim Balsillie together have been the driving force behind the RIM story. With access to senior staffers and former RIM employees, BlackBerry Planet tells the inside story about the branding and marketing success of the BlackBerry, from its use during 9/11, which earned RIM a reputation for security and reliability, to the cultural adoption of the iconic device as a must-have symbol, to the backlash against the addictive properties of the “CrackBerry,” and the various patent suits RIM has had to fight off –including the five-year court battle that resulted in the largest technology patent settlement in US history. As the incredible story of the BlackBerry unfolds, and as RIM battles global giants like Nokia and Apple in the emerging super-phone marketplace, users, fans, investors and competitors canlook to BlackBerry Planet for the insight and context of where they’ve been, to try and predict where they’re going. Издательство: "John Wiley&Sons Limited (USD)"
ISBN: 9780470159880 электронная книга Купить за 1752.81 руб и скачать на Litres |
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Alastair Sweeny
Alastair Sweeny (born
Born in
Sweeny has managed research programs, produced reference and learning materials and consulted with many leading private and public sector organizations, including as an adviser to the Canadian government's Task Force on National Unity (the Pepin-Robarts Commission),Fact|date=March 2008
In 1989, he produced "Canadisk", Canada's first multimedia CD-ROM as a joint venture with
Sweeny has produced and written corporate history for a number of Canadian companies, including
Sweeny is currently Executive Director of the non-profit educational foundation, The Civics Channel, dedicated to research, teaching and learning in the areas of citizenship and society, politics, human rights and the justice system. He is co-author and producer of Civics Canada Online, as well as its print version, "Civics Canada" (2005), and the sponsored Canadawiki portal.
He is also Vice President of Northern Blue Publishing of
In 2008, he produced two open collaborative sites - The John A. Macdonald Portal and the Samuel de Champlain Portal - to serve as student resources on the life and works of Canada's first Prime Minister, and the founder of New France.
Bibliography
*"George-Étienne Cartier: A Biography" (McClelland & Stewart, 1976) ISBN 0-7710-8363-7
*"CanQuiz" (Key Porter, 2002) ISBN 1-55263-415-9
*"Civics Canada" (2005) ISBN 0-9738025-0-2
*"Canada: Our Story, Our People" (2005) ISBN 0-9780389-0-8
*"Canada's First People" (2006) ISBN 0-9780389-0-8
External links
* [http://www.northernblue.ca/products/index.php/Welcome_to_Northern_Blue_Publishing Northern Blue Publishing]
* [http://canadachannel.ca/index.php History of Canada Online]
* [http://www.canata.ca/index.php Canada's First People]
* [http://www.civicschannel.com/index.php Civics Canada Online]
* [http://www.civicschannel.com/indexc.php The Civics Channel]
* [http://canadawiki.org/index.php Canadawiki]
* [http://www.canadachannel.ca/pm/index.php/Welcome_to_the_John_A._Macdonald_Portal The John A. Macdonald Portal]
* [http://www.canadachannel.ca/champlain/index.php/Welcome_to_the_Samuel_de_Champlain_Portal The Samuel de Champlain Portal (bilingual)]
* [http://www1.sympatico.ca/cgi-bin/on_this_day Today in Canadian History (Bell Globemedia)]
Источник: Alastair Sweeny
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