Электронная книга: Dave Mitchell «The Power of Understanding People. The Key to Strengthening Relationships, Increasing Sales, and Enhancing Organizational Performance»

The Power of Understanding People. The Key to Strengthening Relationships, Increasing Sales, and Enhancing Organizational Performance

How to build lasting connections through meaningful communication Developing successful relationships is critical to our success in both our personal and professional lives. The Power of Understanding People shows you how to establish and develop extremely effective relationships by providing you with techniques to better identify and understand the intrinsic needs of others. As a result, you will achieve better team dynamics, increased sales and client satisfaction, higher levels of employee engagement and performance, and even more satisfying marriages and friendships. This book provides the tools to understand others'unique communication style as well as your own. Get detailed advice on how to adjust to diverse communication styles, develop a unifying language for the organization, and better match motivational techniques to team members. Through storytelling and experiential exercises, author Dave Mitchell helps you gain insight into your own unique interaction style and teaches you how to communicate, motivate, sell, and service more successfully no matter the personality types involved. Offers insight into the behavior cues and questions to ask to better understand someone's interactive preferences Explains how to enhance your sales efforts by better targeting your brand message to the client's style so that your products/services resonate with them more Examines strategies for creating a high performing work environment and achieve greater customer service excellence Contains conflict resolution strategies, including how to effectively work out differences within a team, between work units, with customers, and even in your personal life Armed with the ability to interpret the behavior of the people around you, you will achieve greater levels of success at work and at home while also learning how to better handle the difficult situations involving people in your life.

Издательство: "John Wiley&Sons Limited (USD)"

ISBN: 9781118726891

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Dave Mitchell

James David Mitchell (b. 1947 in Wichita Falls, Texas) better known as "Dave Mitchell" is an American radio personality, producer, engineer, voice-over artist and former broadcast executive who has appeared on over 100 radio stations in Texas, Mississippi, Florida, North Carolina, and South Carolina, and on Sirius Satellite Radio. Mitchell is currently producer of several programs for 50,000 watt WHIM-AM in Miami, Florida. He also does voice-over work on that station as well as sister station WZAB-AM.

Mitchell is also heard as the only English-language voice on 50,000 watt WWFE-AM in Miami, a Spanish-language station with emphasis on Cuban news and music. Mitchell has been heard since 1995 48 times a day on the hour and half-hour giving WWFE's legal station identification (The Federal Communications Commission mandates that all American radio stations legally identify (call letters and city of license) in English, regardless of whatever language their programming is in).


Life and career

The son of Roi Carter Mitchell, a banker and Dorothy Catherine Mitchell, a teacher and musician, Mitchell, grew up in the Texas cities of Chillicothe, Garland, Dallas and Lewisville. Mitchell graduated in 1966 from Lewisville High School and in 1967 from the Elkins Institute of Radio and Electronics in Dallas, where Rush Limbaugh was a schoolmate. Mitchell is an alumnus of Tarleton State University but did not study broadcasting there.

A "jack-of-all-trades" in broadcasting, he began his broadcasting career at KEIR-FM (now KDMX-FM) 102.9 in Dallas. He served as a disc jockey, news anchor, news reporter, sportscaster, talk show host, broadcast executive and broadcast engineer at various stations during the first 18 years of his 45-year career (as of December 2010). Mitchell currently works as a program producer and voice-over talent at Salem Communications' stations in Miami, Florida WZAB-AM, WKAT-AM and WHIM-AM.

In 1984 he became an airborne traffic reporter for Traffic Patrol Broadcasting, giving live traffic reports on over two dozen stations in the Dallas-Fort Worth market. During the 1980s and 90s he also broadcast on over a dozen stations in Charlotte, North Carolina. He has also been heard doing airborne and ground-based traffic reports on all 40 English-language stations in Miami-Fort Lauderdale, Florida, the only known person to have done this. For 11 years he was part of the number-one rated James T. Morning Show on WEDR-FM 99.1 in Miami. This was following Traffic Patrol Broadcasting's purchase by Metro Traffic Control in 1990. In 1991, Metro Traffic Control became Metro Networks which later became part of Westwood One in 1997. On April 29, 2011, Westwood One sold Metro Networks to Clear Channel Communications. Clear Channel also owns Metro's rival, Total Traffic Networks. Both Metro and TTN are now combined into one network and has retained the Metro Networks name once the transition is completed.

In addition to his broadcasting duties, Mitchell worked as an audio production engineer for Zig Ziglar Corporation from 1980–82. Mitchell served from 1986 to 1987 as National Director of Operations for Traffic Patrol Broadcasting, overseeing broadcast operations in Charlotte, Miami, West Palm Beach, Raleigh, Mobile, New Orleans, Dallas and Greensboro-Winston-Salem, North Carolina. Married with three children and four grandchildren, Mitchell currently maintains residences in West Palm Beach, and Boca Raton, Florida.

News reporting, sportscasting and commercials

In 1977, while serving as News Director for KROZ-FM and KZEY-AM in Tyler, Texas, he covered the famous capital murder trial of Kerry Max Cook, reporting from the Smith County courthouse, sitting in on the trial. In 1984 Mitchell reported from the floor of the Republican National Convention in Dallas, specifically covering the South Carolina delegation for WGCA-AM in Charleston, South Carolina. One of Mitchell's well-known bloopers happened at the convention in a pre-recorded interview. Mitchell told South Carolina U.S. Senator Strom Thurman that some were calling the convention dull and boring, then asked Thurman if he "was dull."

He has also reported from the midst of two of America's most historic hurricanes, Hugo in 1989 and Andrew in 1992. While in Charlotte in the late 1980s Mitchell broadcast dozens of reports for CBS radio on the collapse of Jim and Tammy Bakker's PTL empire. He reported for CBS on the expansion of the National Basketball Association in 1988. He has also served as a voice-over and public address announcer for various projects including film narration for the Texas Department of Health and the city of Pembroke Pines, Florida.

Mitchell broadcast ten seasons of football play-by-play and three seasons of NCAA Division-I basketball. He also has done NAIA college baseball play-by-play and auto racing public address announcing. He spent several seasons announcing play-by-play for high school basketball. From 1988 to 1990 he covered the NBA Charlotte Hornets for CBS radio and also covered the NBA Miami Heat for WQAM-AM 560. He worked as a sideline reporter for Boston-based TalkAmerica, covering the NFL Miami Dolphins in the early 1990s. He also reported daily from the Dolphin's training camp for WQAM-AM. In 1975 he covered Major League Baseball's Texas Rangers for KEAN-AM.

During his disc jockey days (1966–1984) it is estimated Mitchell produced and voiced over 30,000 recorded 30- and 60- second radio commercials for a wide variety of products and companies, including live commercials from 1984 to 2008 in traffic reports for companies such as Wal-Mart, McDonalds, General Motors, Microsoft, ChevronTexaco, the National Football League and American Airlines. He has also appeared in a number of television commercials in Charlotte for a local Ford dealership. In 24 years as a traffic reporter Mitchell broadcast hundreds of thousands of traffic reports, most with live commercials. He broadcast his 300,000th traffic report on October 23, 2007 with a 2:05 p.m. report on KVCE-AM in Dallas.

Between 2000 and 2008 Mitchell also served as a news anchor for KLIF-AM, KAAM-AM, WRR-FM and KVCE-AM in the Dallas-Fort Worth market, before returning to the Miami-Fort Lauderdale market in 2009.

Radio stations

Station City State Dates
KEIR-FM 102.9 Dallas TX 01966-06-15 June 15, 196601966-09-06 September 6, 1966
KSTV-AM 1510 Stephenville TX 01966-09-27 September 27, 196601967-05-01 May 1, 1967
KEIR-FM 102.9 Dallas TX 01967-06-14 June 14, 196701967-06-17 June 17, 1967
KABH-AM 1510 Midland TX 01967-08-16 August 16, 196701967-09-26 September 26, 1967
WNLA-AM 1380 Indianola MS 01967-09-29 September 29, 196701967-12-27 December 27, 1967
KIOX-AM 1270 Bay City TX 01968-03-16 March 16, 196801968-05-15 May 15, 1968
WABG-AM 960 Greenwood MS 01968-05-17 May 17, 196801968-07-08 July 8, 1968
KYAL-AM 1600 Plano TX 01968-07-15 July 15, 196801968-07-29 July 29, 1968
KDNT-AM/FM 1440/106.1 Denton TX 01968-08-22 August 22, 196801969-02-13 February 13, 1969
KDSX-AM/FM 950/101.7 Denison-Sherman TX 01969-02-14 February 14, 196901970-08-22 August 22, 1970
KGAF-AM/FM 1580/94.5 Gainesville TX 01970-08-23 August 23, 197001970-10-05 October 5, 1970
KOCA 1240 Kilgore TX 01970-10-15 October 15, 197001971-04-01 April 1, 1971
KWFR-AM 1260 San Angelo TX 01971-04-03 April 3, 197101972-05-05 May 5, 1972
KIXY-FM 94.7 San Angelo TX 01971-04-03 April 3, 197101972-05-05 May 5, 1972
KONO-AM 860 San Antonio TX 01972-04-22 April 22, 197201973-04-14 April 14, 1973
KITY-FM 94.9 San Antonio TX 01973-01-15 January 15, 197301973-04-06 April 6, 1973
KIXY-AM-FM 1260/94.7 San Angelo TX 01973-04-15 April 15, 19730197211-03 March 197211
KBWD-AM 1380 Brownwood TX 01973-11-28 November 28, 197301974-09-07 September 7, 1974
KEAN-AM 1240 Brownwood TX 01974-09-08 September 8, 197401975-10-08 October 8, 1975
KROZ-FM 92.1 Tyler TX 01975-10-22 October 22, 197501979-03-16 March 16, 1979
KZEY-AM 92.1 Tyler TX 01977-10-10 October 10, 197701978-03-11 March 11, 1978
KMZK-AM 1540 Fort Worth-Dallas TX 01979-04-06 April 6, 197901979-06-09 June 9, 1979
KROZ-FM 92.1 Tyler TX 01979-06-19 June 19, 197901980-08-29 August 29, 1980
KTBB-AM 600 Tyler TX 01982-05-17 May 17, 198201982-08-14 August 14, 1982
KNET-AM 92.1 Palestine TX 01982-08-22 August 22, 198201983-01-26 January 26, 1983
KYYK-FM 98.3 Palestine TX 01982-08-22 August 22, 198201983-01-26 January 26, 1983
KXVI-AM 1600 Plano TX 01983-01-28 January 28, 198301984-06-19 June 19, 1984
KAAM-AM 1310 Dallas-Fort Worth TX 01984-10-08 October 8, 198401985-04-18 April 18, 1985
WIOD-AM 610 Miami FL 01985-05-20 May 20, 198501986-01-26 January 26, 1986
WBSS-AM 980 Pompano Beach FL 01985-09-26 September 26, 198501986-01-26 January 26, 1986
WLVK-FM 96.9 Charlotte NC 01987-07-11 July 11, 198701987-08-30 August 30, 1987
WRHI-AM 1360 Rock Hill SC 01987-09-07 September 7, 198701990-02-16 February 16, 1990
WRHM-FM 107.1 Lancaster SC 01988-09-05 September 5, 198801988-11-14 November 14, 1988
WKIS-FM 99.9 Boca Raton-Miami FL 01990-03-04 March 4, 199001992-01-26 January 26, 1992
WQAM-AM 560 Miami FL 01990-06-20 June 20, 199001993-01-25 January 25, 1993
WZAB-AM 880 Miami FL 02009-05-16 May 16, 20090Error: invalid timepresent
WKAT-AM 1360 Miami FL 02009-05-16 May 16, 20090Error: invalid timepresent
WMCU-AM 1080 Miami FL 02009-05-16 May 16, 200902010-04-04 April 4, 2010
WHIM-AM 1080 Miami FL 02010-04-05 April 5, 20100Error: invalid timepresent

Other activities and awards

Mitchell is a federally-licensed broadcast engineer and has served as Director of Engineering for Metro Networks bureaus in Miami, Charlotte, West Palm Beach and Dallas, and has also been an engineer at numerous radio and television stations in Texas. He is an Extra Class amateur radio operator with the call sign AJ5F.

Besides broadcasting, Mitchell is a licensed and ordained evangelical minister and has served as a bi-vocational pastor and associate pastor at several churches. He has authored two theological books: Challenged to Investigate and The Beginner's End. He studied theology at International Bible College in San Antonio, Texas, Moody Bible Institute of Chicago, Howard Payne University, New Covenant International (NCIU) and Southwestern Baptist Theological Seminary. Mitchell also was a teacher for NCIU, teaching courses in apologetics, church history, and Old Testament.

Mitchell has also had several business interests over the years, including part ownership of a credit reporting service and a home remodeling company. In his career Mitchell has received broadcasting awards from the Radio and Television News Directors Association of Texas and AIR (Achievement in Radio).

Mitchell was diagnosed with trigeminal neuralgia which was possibly the result of a dental accident in 2002. Mitchell has suffered pain when speaking for extended periods, which can make doing his jobs as broadcaster and a minister quite difficult. He is currently being treated with tegretol (carbamazepine), and has responded well to treatment.

External links

Источник: Dave Mitchell

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