Электронная книга: Bart Baesens «Analytics in a Big Data World. The Essential Guide to Data Science and its Applications»
The guide to targeting and leveraging business opportunities using big data&analytics By leveraging big data&analytics, businesses create the potential to better understand, manage, and strategically exploiting the complex dynamics of customer behavior. Analytics in a Big Data World reveals how to tap into the powerful tool of data analytics to create a strategic advantage and identify new business opportunities. Designed to be an accessible resource, this essential book does not include exhaustive coverage of all analytical techniques, instead focusing on analytics techniques that really provide added value in business environments. The book draws on author Bart Baesens'expertise on the topics of big data, analytics and its applications in e.g. credit risk, marketing, and fraud to provide a clear roadmap for organizations that want to use data analytics to their advantage, but need a good starting point. Baesens has conducted extensive research on big data, analytics, customer relationship management, web analytics, fraud detection, and credit risk management, and uses this experience to bring clarity to a complex topic. Includes numerous case studies on risk management, fraud detection, customer relationship management, and web analytics Offers the results of research and the author's personal experience in banking, retail, and government Contains an overview of the visionary ideas and current developments on the strategic use of analytics for business Covers the topic of data analytics in easy-to-understand terms without an undo emphasis on mathematics and the minutiae of statistical analysis For organizations looking to enhance their capabilities via data analytics, this resource is the go-to reference for leveraging data to enhance business capabilities. Издательство: "John Wiley&Sons Limited (USD)"
ISBN: 9781118892718 электронная книга Купить за 3248.72 руб и скачать на Litres |
Другие книги автора:
Книга | Описание | Год | Цена | Тип книги |
---|---|---|---|---|
Fraud Analytics Using Descriptive, Predictive, and Social Network Techniques. A Guide to Data Science for Fraud Detection | Detect fraud earlier to mitigate loss and prevent cascading damage Fraud Analytics Using Descriptive, Predictive, and Social Network Techniques is an authoritative guidebook for setting up a… — John Wiley&Sons Limited (USD), электронная книга Подробнее... | электронная книга | ||
Credit Risk Analytics. Measurement Techniques, Applications, and Examples in SAS | The long-awaited, comprehensive guide to practical credit risk modeling Credit Risk Analytics provides a targeted training guide for risk managers looking to efficiently build or validate in-house… — John Wiley&Sons Limited (USD), электронная книга Подробнее... | электронная книга | ||
Beginning Java Programming. The Object-Oriented Approach | A comprehensive Java guide, with samples, exercises, case studies, and step-by-step instruction Beginning Java Programming: The Object Oriented Approach is a straightforward resource for getting… — John Wiley&Sons Limited (USD), электронная книга Подробнее... | электронная книга |
См. также в других словарях:
Database marketing — is a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes. The method of communication can be any addressable medium,… … Wikipedia
Artificial Intelligence Marketing — (AIM) is still at an early stage but the widespread of high performant and affordable technologies and the advance, documentation and approachability of Artificial Intelligence mean that AI is now a more plausible solution to the pursuit of the… … Wikipedia