Электронная книга: Cam Marston «Generational Selling Tactics that Work. Quick and Dirty Secrets for Selling to Any Age Group»

Generational Selling Tactics that Work. Quick and Dirty Secrets for Selling to Any Age Group

Make the sale to four key generations All your customers like the same type of service, right? And all your products should be sold the same way to all prospects, right? And the reasons you like your product and service are the same reasons your buyers should like it, right? Wrong! What your sales team doesn't know about Gen Xers, Boomers, Matures, and Millennials impacts the bottom line. Each generation's differing values creates differing expectations for what makes a quality sales or service experience. In Generational Selling Tactics that Work: Quick and Dirty Secrets for Selling to Any Age Group, thought leader Cam Marston reveals the four generations'sales and services biases and provides simple, easy-to-execute ideas for reaching each. Author has a winning track record with his previous book, Motivating The«What's In It for Me?» Workforce Unique in preparing you and your sales team to sell cross generationally, not just to one generation or other Highly energetic and engaging to read, Generational Selling Tactics that Work is full of immediately actionable ideas for each generation so you can sell confidently and deliversuperb service to each of these unique demographics.

Издательство: "John Wiley&Sons Limited (USD)"

ISBN: 9781118078082

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Motivating the"What's In It For Me?"Workforce. Manage Across the Generational Divide and Increase ProfitsAdvance praise for Motivating the«What's In It For Me?» Workforce «The information on leading and managing generations found in this book is invaluable to all executives today. The war for talent… — John Wiley&Sons Limited (USD), электронная книга Подробнее...1947.28электронная книга

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