Электронная книга: Stephen Denning «The Leader's Guide to Storytelling. Mastering the Art and Discipline of Business Narrative»

The Leader's Guide to Storytelling. Mastering the Art and Discipline of Business Narrative

How leaders can use the right story at the right time to inspire change and action This revised and updated edition of the best-selling book A Leader's Guide to Storytelling shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. Using myriad illustrative examples and filled with how-to techniques, this book clearly explains how you can learn to tell the right story at the right time. Stephen Denning has won awards from Financial Times, The Innovation Book Club, and 800-CEO-READ The book on leadership storytelling shows how successful leaders use stories to get their ideas across and spark enduring enthusiasm for change Stephen Denning offers a hands-on guide to unleash the power of the business narrative.

Издательство: "John Wiley&Sons Limited (USD)"

ISBN: 9781118008768

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The Leader's Guide to Storytelling. Mastering the Art and Discipline of Business NarrativeIn his best-selling book, Squirrel Inc., former World Bank executive and master storyteller Stephen Denning used a tale to show why storytelling is a critical skill for leaders. Now, in this hands-on… — John Wiley&Sons Limited (USD), электронная книга Подробнее...1947.28электронная книга

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