Электронная книга: Christer Holloman «The Social Media MBA Guide to ROI. How to Measure and Improve Your Return on Investment»

The Social Media MBA Guide to ROI. How to Measure and Improve Your Return on Investment

The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). This book provides help in establishing a thorough social media plan, examining your goals, audience and channel strategy, before examining tools and techniques to measure social media metrics and key performance indicators. This book debunks the myth that ROI, web metrics and social media measuring is a‘black art’, and makes it easy to understand and use, enabling the reader to create bespoke ROI metrics and improve the return on activity. Practical, straightforward and informed by the key principles which the author has explored in his Social Media MBA, this transformative look at ROI will inspire a move away from ‘Likes’, ‘Followers’ and ‘mentions’ and towards pounds, euros and dollars.

Издательство: "John Wiley&Sons Limited (USD)"

ISBN: 9781118898291

электронная книга

Купить за 2143.05 руб и скачать на Litres

Christer Holloman

Christer Holloman is the Chairman of First Tuesday UK [1] and professional business speaker.[2]

Won The Telegraph's Digital Innovation Award 2011. He was identified as one of London’s 1,000 Most Influential Individuals [3] and ranked as Top 25 Within New Media [4] by The Evening Standard in 2009. Holloman was shortlisted as one of the UK's most important figures within the UK Digital industry in a competition held by The Hospital Club and The Independent in 2010.[5]

He is also expert commentator for Sky News with his own weekly online column[6] and on TV.[7]

Christer has written four books under the heading “First Time Entrepreneur Series“ addressing the life cycle of a new business; innovating, planning, delivering and raising venture capital.[8]

References

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Источник: Christer Holloman

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Christer HollomanThe Social Media MBA Guide to ROI. How to Measure and Improve Your Return on InvestmentThe first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services)… — John Wiley&Sons Limited (USD), Подробнее...
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