Электронная книга: Ron Kunitzky «Partnership Marketing. How to Grow Your Business and Transform Your Brand Through Smart Collaboration»
Google, Microsoft, Apple, Starbucks, and Wal-Mart are«category killers.» Why? One key to their astounding success is that they have mastered the art of creating highly attractive partner and customer value propositions. They have all built their business on the principles and practices of Partnership Marketing to offer superior products, create long-term distribution opportunities, new revenue streams for their businesses, and increased brand awareness on a world-wide level. Developing an affiliation with the right partner allows both parties to realize successes that they could not have otherwise achieved on their own by transforming their individual strengths into mutual performance. Whether you're an entrepreneur working to expand your customer base and increase value or a corporation looking for cost-effective ways to stimulate growth and brand-presence on a tight budget, Partnership Marketing is a practical in-depth guide to this core business concept. A powerful strategy in good times, partnership marketing is an excellent way to gain competitive advantage and grow your business even in tough, recessionary economic conditions. As marketing resources are being slashed everywhere, coupled with employee lay-offs and cutbacks to existing programs, partnership marketing is a creative way to do more with less. Partnership Marketing provides the complete how-to of collaborating successfully with other organizations, including: how to align PM objectives to your resources; how to assess what you have to offer a partner-brand and how to leverage your core strengths; how to search for the right partner-brand; how to assess the pros and cons of partnering with other brands; and much more.
Издательство: "John Wiley&Sons Limited (USD)"
ISBN: 9780470678701 электронная книга Купить за 2926.78 руб и скачать на Litres
Купить за 2926.78 руб и скачать на Litres
Look at other dictionaries:
Smart grid — Public infrastructure … Wikipedia
performing arts — arts or skills that require public performance, as acting, singing, or dancing. [1945 50] * * * ▪ 2009 Introduction Music Classical. The last vestiges of the Cold War seemed to thaw for a moment on Feb. 26, 2008, when the unfamiliar strains … Universalium
Walmart — For other uses, see Walmart (disambiguation). Wal Mart Stores, Inc. Walmart logo, used from June 30, 2008 present … Wikipedia