Электронная книга: Alex Singleton «The PR Masterclass. How to develop a public relations strategy that works!»

The PR Masterclass. How to develop a public relations strategy that works!

The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity– one that delivers the greatest results. Through the book, you get to discover how to develop and pitch effective newsworthy material, regardless of your budget. The PR Masterclass is aimed at PR professionals as well as small business owners and entrepreneurs implementing a PR strategy. «PR cando more for your money than any other marketing tool. But very few people understand how to use it. Alex does because he has been at the receiving end. So will you if you read this remarkably practical book.» —Drayton Bird, author, Commonsense Direct and Digital Marketing «The lessons containedwithin The PR Masterclass should be plastered over the walls of organisations seeking to utilise the media effectively for their campaigns. This book is a must-have reference point.» —Ryan Bourne, CityAM columnist and Head of Economic Research, Centre for Policy Studies «This is an important book about public relations and how the media is changing. Singleton is a straight-talking journalist-turned-practitioner who pulls no punches. He calls on the industry to grow up and adopt the rigour of a professional discipline. It's a call to action that I wholly heartedly support. You should read The PR Masterclass if you're new to public relations or work in the profession and want to continue doing so.» —Stephen Waddington, European director, Ketchum, and 2014 President of the Chartered Institute of Public Relations (CIPR) «Provides all you need to know about securing press coverage.» —Fraser Seitel, O'Dwyer's PR magazine«Every page is packed with insight and practical advice.» —Steve Harrison, co-founder, Harrison Troughton Wunderman «Written in a no-nonsense style, every chapter contains a mine of information about the subject. What's more, it's clear that Alex knows the business inside out. This is the kind of book you need to have close at hand. Do what it says, and you'll be miles ahead with your PR.» —James Hammond, brand consultant «Alex Singleton's book on public relations strategy is an excellent practical guide to the real world of PR.» —Ray Hiebert, Editor, Public Relations Review

Издательство: "John Wiley&Sons Limited (USD)"

ISBN: 9781118756195

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Alex Singleton

Alex Singleton is a Daily Telegraph and Sunday Telegraph leader writer. His work has previously appeared The Guardian and The Daily Express. He blogs for Telegraph.co.ukcite news |url=http://www.alexsingleton.co.uk/about/ |title=About |first= |last= |publisher=Alex Singleton |date= ] and is a regular commentator on television and radio programmes such as "Newsnight", the "Today programme", "The Moral Maze", "Channel 4 News", CNBC Europe, and Sky News.

He was formerly President of the Globalisation Institute, a think tank founded in London that developed policies on trade, competitiveness and development, Research Director of the Adam Smith Institute and an Institute for Humane Studies Charles G. Koch Fellow in Washington DC.. Mark Malloch Brown, while head of the UN Development Programme (and subsequently UN Deputy Secretary-General), has described Singleton as the 'High Priest of Globalisation'.

He studied at Dulwich College and the University of St Andrews.cite news |url=http://www.theihs.org/printVersion/print_people.asp?id=799 |title=Mr. Alex Singleton |first= |last= |publisher=Institute for Humane Studies |date= ]

External links

[http://www.alexsingleton.co.uk/ Alex Singleton] , personal site

Footnotes

Источник: Alex Singleton

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