Электронная книга: Michel Chevalier «Luxury Retail Management. How the World's Top Brands Provide Quality Product and Service Support»

Luxury Retail Management. How the World's Top Brands Provide Quality Product and Service Support

Noted experts offer invaluable insights into the glamorous world of luxury retail Luxury Retail Management is your gold-plated ticket to the glamorous world of luxury retail. Defining all the tools that are necessary to manage luxury stores, from the analysis of location and design concept, to the selection, training, and motivation of the staff, the book covers everything you need to know to enter, expand, understand, and succeed in the world of luxury retail. Reaching the luxury customer is no longer the domain of the exclusive salon—the global luxury market boom and the phenomenal growth of luxury stores now views the retail sector as key to driving brand profitability. In dealing with this rapid change, luxury brands have experienced a steep learning curve and accumulated bags of retail expertise. And while some of the luxury retail rules and models in this book are exclusive to the luxury market, many have lessons for the whole retail sector. Examines the essential aspects of luxury customer relationship management, personal sales, and the customer experience Delves into the sophisticated business models that luxurybrands have developed based on a mix of directly-operated-stores and wholesale Covers the management essentials—distribution, location, design, merchandising, pricing, brand promotion, and the management agenda for success Written by respected experts Michel Chevalier and Michel Gutsatz, who lendtheir solid academic credentials and professional expertise to the subject, Luxury Retail Management asks and answers the questions that retail professionals need to understand in order to thrive in the luxury market.

Издательство: "John Wiley&Sons Limited (USD)"

ISBN: 9780470830284

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Michel Chevalier

Michel Chevalier

Michel Chevalier (13 January 1806 – 18 November 1879) was a French engineer, statesman, economist and free market liberal.

Contents

Biography

Born in Limoges, Haute-Vienne, Chevalier studied at the École Polytechnique, obtaining an engineering degree at the Paris École des mines in 1829.

In 1830, after the July Revolution, he became a Saint-Simonian, and edited their paper Le Globe. The paper was banned in 1832, when the "Simonian sect" was found to be prejudicial to the social order, and Chevalier, as its editor, was sentenced to six months imprisonment.

After his release, Minister of the Interior Adolphe Thiers sent him on a mission to the United States and Mexico, to observe the state of industrial and financial affairs in the Americas. In Mexico he exchanged ideas with the mineralogist and politician Andrés Manuel del Río. It was during this trip that he also developed the idea that the Spanish-speaking and Portuguese-speaking parts of the Americas shared a cultural or racial affinity with all the European peoples with a Romance culture. Chevalier postulated that this part of the Americas were inhabited by people of a "Latin race," which could be a natural ally of "Latin Europe" in its struggle with "Teutonic Europe," "Anglo-Saxon America" and "Slavic Europe."[1] The idea was later taken up by French and Latin American intellectuals and political leaders of the mid- and late-nineteenth century, who no longer looked to Spain or Portugal as cultural models, but rather to France, and who coined the term "Latin America."[2][3]

In 1837 he wrote a well received work, Des intérèts matériels en France, after which his career took off. At age 35, he was appointed professor of political economy at the Collège de France. He was elected a député for the département of Aveyron in 1845, an appointment of Senator followed in 1860. In 1859, he was elected a foreign member of the Royal Swedish Academy of Sciences.

Together with Richard Cobden and John Bright he prepared the free trade agreement of 1860 between the United Kingdom and France, which is still called Cobden-Chevalier Treaty.

He died in Montpellier.

Works

  • Des intérèts matériels en France, 1837
  • Histoire et description des voies de communication aux États-Unis, 1840–42, 2 volumes
  • Essais de politique industrielle, 1843
  • Cours d'économie politique, 1842-44 u. 1850, 3 volumes
  • L'isthme de Panama, suivi d'un aperçu sur l'isthme de Suez, 1844
  • Les Brevets d'invention examinés dans leurs rapports avec le principe de la liberté du travail et avec le principe de l'égalité des citoyens, 1878

See also

References

  1. ^ Mignolo, Walter (2005). The Idea of Latin America. Oxford: Wiley-Blackwell. pp. 77–80. ISBN 9781405100861. http://books.google.com/?id=vPacXtsWhewC. 
  2. ^ McGuiness, Aims (2003). "Searching for 'Latin America': Race and Sovereignty in the Americas in the 1850s" in Appelbaum, Nancy P. et al. (eds.). Race and Nation in Modern Latin America. Chapel Hill: University of North Carolina Press, 87-107. ISBN 0-8078-5441-7
  3. ^ Chasteen, John Charles (2001). Born in Blood and Fire: A Concise History of Latin America. W. W. Norton. page156. ISBN 0393976130. 
  • Robinson, Moncure (1880). "Obituary Notice of Michel Chevalier". Proceedings of the American Philosophical Society 19 (107): 28–37. 

External links

  • Gallica includes works of Michel Chevalier

Источник: Michel Chevalier

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