Электронная книга: Douglas Hubbard W. «How to Measure Anything. Finding the Value of Intangibles in Business»
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Now updated with new measurement methods and new examples, How to Measure Anything shows managers how to inform themselves in order to make less risky, more profitable business decisions This insightful and eloquent book will show you how to measure those things in your own business, government agency or other organization that, until now, you may have considered«immeasurable,» including customer satisfaction, organizational flexibility, technology risk, and technology ROI. Adds new measurement methods, showing how they can be applied to a variety of areas such as risk management and customer satisfaction Simplifies overall content while still making themore technical applications available to those readers who want to dig deeper Continues to boldly assert that any perception of «immeasurability» is based on certain popular misconceptions about measurement and measurement methods Shows the common reasoning for calling something immeasurable, andsets out to correct those ideas Offers practical methods for measuring a variety of «intangibles» Provides an online database (www.howtomeasureanything.com) of downloadable, practical examples worked out in detailed spreadsheets Written by recognized expert Douglas Hubbard—creator of Applied Information Economics—How to Measure Anything, Third Edition illustrates how the author has used his approach across various industries and how any problem, no matter how difficult, ill defined, or uncertain can lend itself to measurement using proven methods. Издательство: "John Wiley&Sons Limited (USD)"
ISBN: 9781118836491 электронная книга Купить за 3251.98 руб и скачать на Litres |
Другие книги автора:
| Книга | Описание | Год | Цена | Тип книги |
|---|---|---|---|---|
| How to Measure Anything Workbook. Finding the Value of Intangibles in Business | The invaluable companion to the new edition of the bestselling How to Measure Anything This companion workbook to the new edition of the insightful and eloquent How to Measure Anything walks readers… — John Wiley&Sons Limited (USD), электронная книга Подробнее... | электронная книга | ||
| The Failure of Risk Management. Why It's Broken and How to Fix It | An essential guide to the calibrated risk analysis approach The Failure of Risk Management takes a close look at misused and misapplied basic analysis methods and shows how some of the most… — John Wiley&Sons Limited (USD), электронная книга Подробнее... | электронная книга |
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