Электронная книга: Jennifer Openshaw «The Socially Savvy Advisor + Website. Compliant Social Media for the Financial Industry»

The Socially Savvy Advisor + Website. Compliant Social Media for the Financial Industry

The social media marketing bible for the financial industry The Socially Savvy Advisor: Compliant Social Media for the Financial Industry is the complete guide to creating an effective social media strategy without breaking the big rules. Written by an industry specialist Jennifer Openshaw, alongside Stuart Fross, Fidelity International's former general counsel, and Amy McIlwain, president of Financial Social Media, this book merges marketing basics with FINRA and SEC guidelines to help readers create an effective social media campaign specifically for the finance and investing world. Contributions from industry leaders at Charles Schwab, Citibank, and others provide inside perspective and experience so readers can tap into a new audience. With a focus on compliance, the book clears common hurdles while dispelling myths and outlining effective methods and techniques. Readers also gain access to a website featuring videos, Q&As, tutorials, Slideshare, and a social media policy template. Social media is one of the hottest topics in finance. From solo practitioners to large asset managers, everyone's consumed by how, when, and where to use this new and powerful medium—but guidance is hard to find. The Socially Savvy Advisor covers the entire issue, from platform, to content, to what not to do. Best practices in using social media for advisors and compliance officers Planning for the regulators, vs. failing to plan Challenges with LinkedIn, Facebook, Twitter and other social platforms Elements of a good social media policy Managing the top issues related to marketing and business development, engagement, and compliance With the right plan and the proper technique, social media marketing can dramatically improve client outreach and retention. The SociallySavvy Advisor provides the expert insight, tools, and guidance that shape a robust, effective strategy.

Издательство: "John Wiley&Sons Limited (USD)"

ISBN: 9781118959107

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Jennifer Openshaw

Jennifer Openshaw is CEO of Family Financial Network, which provides objective financial planning and tools to families and individuals. She is the author of "The Millionaire Zone" (2007) and "What's Your Net Worth?" (2001), which was later turned into a public television show. [ [http://www.winningadvice.com] ]

Openshaw also hosted the ABC Radio show “Winning Advice with Jennifer Openshaw” and is a current columnist for MarketWatch. She has been a frequent television contributor to the Fox Business Network, CNBC, CNN, The Oprah Winfrey Show, and Good Morning America.

Openshaw began her career in financial services as Press Secretary for California’s State Treasurer. She later served as Vice President at Bank of America and Director of Investment Services for Wilshire Associates. During her tenure at Wilshire, Jennifer led the launch of the Wilshire 5000 Index Mutual Fund and converted the Index into a real-time stock index to be used by consumers and the media, including CNBC. She most recently served as Senior Vice President of Corporate Marketing at Bank One, now JP Morgan Chase.

A Rotary Scholar, Openshaw holds a BA and MBA from UCLA. [ [http://www.winningadvice.com] ] She is married to Randy Schwimmer. [ [http://www.nytimes.com/2007/06/03/fashion/weddings/03VOWS.html Jennifer Openshaw and Randy Schwimmer - New York Times ] ] .

References

Born in 1963

Источник: Jennifer Openshaw

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Jennifer OpenshawThe Socially Savvy Advisor + Website. Compliant Social Media for the Financial IndustryThe social media marketing bible for the financial industry The Socially Savvy Advisor: Compliant Social Media for the Financial Industry is the complete guide to creating an effective social media… — @John Wiley&Sons Limited (USD), @ @ @ @ Подробнее...
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