Электронная книга: Scott Stratten «The Book of Business Awesome / The Book of Business UnAwesome»
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UnAwesome is UnAcceptable. The Book of Business Awesome is designed as two short books put together—one read from the front and the other read from the back when flipped over. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, The Book of Business Awesome includes case studies of successful businesses that gainedexposure through being awesome and effective. This book provides actionable tools enabling readers to apply the concepts immediately to their own businesses. The flip side of the book, The Book of Business UnAwesome, shares the train-wreck stories of unsuccessful businesses and showcases what not to do. Key concepts include the power of peripheral referrals and how to create content for your «third circle» Explains how to re-recruiting your employees and re-court your customers Ensure that your business remains awesome, instead of unawesome, and apply these awesomely effective strategies toyour business today. Издательство: "John Wiley&Sons Limited (USD)"
ISBN: 9781118315453 электронная книга Купить за 1622.74 руб и скачать на Litres |
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| UnMarketing. Everything Has Changed and Nothing is Different | UnMarket to build trust and make lifelong customers! In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop Marketing, Start Engaging and began a journey that would take… — John Wiley&Sons Limited (USD), электронная книга Подробнее... | электронная книга | ||
| UnBranding. 100 Branding Lessons for the Age of Disruption | UnBranding breaks through the noise of disruption. We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business… — John Wiley&Sons Limited (USD), электронная книга Подробнее... | электронная книга | ||
| QR Codes Kill Kittens. How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground | Easy to digest tips and tools on how not to run a business Experts are constantly telling us what we need to be doing to improve our businesses. Hundreds of books in the market are filled with advice… — John Wiley&Sons Limited (USD), электронная книга Подробнее... | электронная книга | ||
| UnSelling. The New Customer Experience | UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer… — John Wiley&Sons Limited (USD), электронная книга Подробнее... | электронная книга |
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