Электронная книга: Vanessa Fox «Marketing in the Age of Google, Revised and Updated. Your Online Strategy IS Your Business Strategy»

Marketing in the Age of Google, Revised and Updated. Your Online Strategy IS Your Business Strategy

Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox—who created Google's portal for site owners, Google Webmaster Central—explains what every marketer or business owner needs to understand about search rankings, search data, comprehensive search strategies, and integrating your strategy into the businesses processes. Updated statistics, tools, and recommendations Details about the latest changes from Google, Bing, and the overall search landscape Explanation and recommendations related to Google's substantial new search algorithm, know as«Panda» Discussion of the changing landscape of the integration of search and social media, including the addition of Google+ to the mix Traditional marketing isn't enough anymore. Businesses need to evolve as customer behavior evolves. Marketing in the Age of Google shows you how.

Издательство: "John Wiley&Sons Limited (USD)"

ISBN: 9781118342992

электронная книга

Купить за 1299.97 руб и скачать на Litres

Vanessa Fox

Vanessa Fox (born 1972) is a search engine optimization expert, writer and consultant best known for her work creating Google Webmaster Central and as a Google spokesperson. Google Webmaster Central is a set of tools, educational materials, and community to advise webmasters on on how to have their sites listed in Google, and to help solve problems they might have with the way Google indexes their pages. [Danny Sullivan, [http://searchengineland.com/061201-084842.php 8 Googler Alternatives To Superstar Matt Cutts] , Search Engine Land, Dec. 1, 2006] [cite web
url=http://www.google.com/webmasters/
title=Google Webmaster Central
publisher=www.google.com
accessdate=2008-08-31
] She is a prominent technology blogger [cite web|url=http://www.usatoday.com/money/workplace/2007-10-04-no-email_N.htm|title=Fridays go from casual to e-mail-free - USATODAY.com|publisher=usatoday.com|accessdate=2007-11-15] , and a frequent speaker at industry events. [ [http://www.pubcon.com/bios/vanessa_fox.htm Vanessa Fox Speaker Bio] , PubCon, accessed April 8, 2007] [ [http://www.searchenginestrategies.com/sew/ny07/vfox.html Profile, Vanessa Fox] , Search Engine Strategies, accessed April 8, 2007] [ [http://www.seomoz.org/blog/vanessa-fox-the-person-to-whom-webmasters-owe-the-greatest-debt-of-gratitude Blog] , SEOmoz.org, accessed June 14, 2007]

Career

Fox joined Google in 2005 as an engineer and product manager in its Kirkland, Washington office. She left Google in June 2007, and briefly worked for real-estate startup Zillow. She now works as Features Editor for Search Engine Land and is an Entrepreneur In Residence for Ignition Partners, a Seattle, Washington-based venture capital firm.

Fox, originally from Southern California, worked at a Seattle web startup and AOL before joining Google in 2005. While at Google, she was based at Google's Kirkland, Washington office. [ [http://www.seattle24x7.com/people/searchsisters.htm Seattle's Sisters of Search] , Seattle24x7, accessed April 13, 2007 ] [ [http://www.seattle24x7.com/up/googlecentral.htm A Conversation with Google's Webmaster Central] , Seattle24x7, accessed April 13, 2007]

Blogging

Fox's personal blog covers a wide range of topics, focusing mainly on technology, her mobile lifestyle, and search engine optimization from a personal perspective, in contrast to the Google Webmaster Central blog, where she wrote in an official capacity. In addition, a common topic on the blog is the tenuous relationship she has with her BlackBerry. [ [http://www.vanessafoxnude.com/2007/04/18/you-think-this-is-about-the-crazy-but-really-its-about-increasing-conversion/ Blog, Vanessa Fox, where she discusses her malfunctioning BlackBerry] , accessed June 6, 2007] After Fox received her 30,000th unanswered email, she declared email bankruptcy. [cite web
url=http://www.timesonline.co.uk/tol/news/world/us_and_americas/article2652797.ece
title=Office staff hit delete in war on e-mail monster - Times Online
publisher=www.timesonline.co.uk
accessdate=2007-11-15
]

Fox's latest blogging project is Jane and Robot, which focuses on search-friendly design patterns for web developers.

References

External links

* [http://www.vanessafoxnude.com/ Vanessa Fox personal blog]
* [http://www.janeandrobot.com JaneandRobot.com]
* [http://www.searchengineland.com Search Engine Land]
* [http://googlewebmastercentral.blogspot.com/ Google Webmaster Central blog]
* [http://videos.webpronews.com/2006/12/06/vanessa-fox-clarifies-the-role-of-google-sitemaps/ Vanessa Fox Clarifies Sitemaps, PageRank] (video interview), Web Pro News, April 12, 2007.

Источник: Vanessa Fox

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Vanessa FoxMarketing in the Age of Google, Revised and Updated. Your Online Strategy IS Your Business StrategySearch has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more… — @John Wiley&Sons Limited (USD), @ @ @ @ Подробнее...
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