Электронная книга: Vanessa Fox «Marketing in the Age of Google, Revised and Updated. Your Online Strategy IS Your Business Strategy»
Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox—who created Google's portal for site owners, Google Webmaster Central—explains what every marketer or business owner needs to understand about search rankings, search data, comprehensive search strategies, and integrating your strategy into the businesses processes. Updated statistics, tools, and recommendations Details about the latest changes from Google, Bing, and the overall search landscape Explanation and recommendations related to Google's substantial new search algorithm, know as«Panda» Discussion of the changing landscape of the integration of search and social media, including the addition of Google+ to the mix Traditional marketing isn't enough anymore. Businesses need to evolve as customer behavior evolves. Marketing in the Age of Google shows you how. Издательство: "John Wiley&Sons Limited (USD)"
ISBN: 9781118342992 электронная книга Купить за 1299.97 руб и скачать на Litres |
Vanessa Fox
Vanessa Fox (born 1972) is a
url=http://www.google.com/webmasters/
title=Google Webmaster Central
publisher=www.google.com
accessdate=2008-08-31] She is a prominent technology blogger [cite web|url=http://www.usatoday.com/money/workplace/2007-10-04-no-email_N.htm|title=Fridays go from casual to e-mail-free - USATODAY.com|publisher=usatoday.com|accessdate=2007-11-15] , and a frequent speaker at industry events. [ [http://www.pubcon.com/bios/vanessa_fox.htm Vanessa Fox Speaker Bio] ,
Career
Fox joined Google in 2005 as an engineer and product manager in its
Fox, originally from Southern California, worked at a Seattle web startup and
Blogging
Fox's personal blog covers a wide range of topics, focusing mainly on technology, her mobile lifestyle, and
url=http://www.timesonline.co.uk/tol/news/world/us_and_americas/article2652797.ece
title=Office staff hit delete in war on e-mail monster - Times Online
publisher=www.timesonline.co.uk
accessdate=2007-11-15]
Fox's latest blogging project is
References
External links
* [http://www.vanessafoxnude.com/ Vanessa Fox personal blog]
* [http://www.janeandrobot.com JaneandRobot.com]
* [http://www.searchengineland.com Search Engine Land]
* [http://googlewebmastercentral.blogspot.com/ Google Webmaster Central blog]
* [http://videos.webpronews.com/2006/12/06/vanessa-fox-clarifies-the-role-of-google-sitemaps/ Vanessa Fox Clarifies Sitemaps, PageRank] (video interview), Web Pro News, April 12, 2007.
Источник: Vanessa Fox
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Автор | Книга | Описание | Год | Цена | Тип книги |
---|---|---|---|---|---|
Vanessa Fox | Marketing in the Age of Google, Revised and Updated. Your Online Strategy IS Your Business Strategy | Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more… — John Wiley&Sons Limited (USD), электронная книга Подробнее... | 1299.97 | электронная книга |
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