Электронная книга: Nancy Lee «Good Works!. Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line»
Businesses can do well by doing good– Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Businesspeople who mix cause and commerce are often portrayed as either opportunistic corporate «causewashers» cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends. Good Works is a book for business builders, not a Corporate Social Responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business results. Good Works is rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Makes the case that purpose-driven marketing has moved from a nice-to-do to a must-do for businesses Explains how to balance social and business goals Author Philip Kotler is one of the world's leading authorities on marketing; David Hessekiel is founder and President of Cause Marketing Forum, the world's leading information source on how to do well by doing good; Nancy Lee is a corporate social marketing expert, and has coauthored books on social marketing with Philip Kotler With Good Works, you'll find that you can generate significant resources for your cause while achieving financial success. Издательство: "John Wiley&Sons Limited (USD)"
ISBN: 9781118228609 электронная книга Купить за 1817.85 руб и скачать на Litres |
Другие книги автора:
Книга | Описание | Год | Цена | Тип книги |
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Corporate Social Responsibility. Doing the Most Good for Your Company and Your Cause | Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices… — John Wiley&Sons Limited (USD), электронная книга Подробнее... | электронная книга |
Nancy Lee
Nancy Lee may refer to:
- Nancy Lee (writer), Canadian writer
- Nancy Lee (producer), Canadian sports journalist and television producer
- Nancy Lee (racehorse), a racehorse which won the 1921 Kentucky Oaks
This disambiguation page lists articles associated with the same personal name. If an internal link led you here, you may wish to change the link to point directly to the intended article. |
- Human name disambiguation pages
Источник: Nancy Lee
См. также в других словарях:
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