Электронная книга: Tom Kelly «Buy Now. Creative Marketing that Gets Customers to Respond to You and Your Product»

Buy Now. Creative Marketing that Gets Customers to Respond to You and Your Product

Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign In today's highly competitive, global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers. In Buy Now!, Rick Cesari reveals twenty-five years'worth of insights and methods, enabling you to make the most of direct response marketing in your business toolkit. Whether you're a business owner, executive, inventor, or marketer, Buy Now! gives you the secrets behind the successful campaigns that catapulted products into millions of homes. Find out how to use direct response to create a "self-funding "marketing campaign Learn the techniques to building offers that will get people to respond to your products Use«high touch» direct response marketing to build brand equity and drive sales at retail Find out why large companies like Johnson&Johnson and Valvoline are using these concepts for their consumer brands Cesari has put more companies on the Inc. 500 list of fastest growing companies than anyone else Buy Now! to launch your products and campaigns to new heights-and connect with customers as never before-with Cesari's market-leading insights.

Издательство: "John Wiley&Sons Limited (USD)"

ISBN: 9781118007877

электронная книга

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Tom Kelly

People named Tom Kelly include:
* Tom Kelly (baseball) (born 1950), former manager of the American baseball team the Minnesota Twins.
* Tom Kelly (basketball) (born 1924), played in 27 games for the Boston Celtics in the 1948-49 NBA season.
* Tom Kelly (engineer) (1932–2002), American aerospace engineer.
* Tom Kelly (footballer) (born 1964), English footballer.
* Tom Kelly (Gaelic football), Gaelic football player, from Laois in Ireland.
* Tom Kelly (Ireland), media commentator and former Vice Chairman of the Social Democratic and Labour Party (SDLP) in Northern Ireland.
* Tom Kelly (actor), British television actor.;See also:
* Thomas Kelly
* Thomas Kelley (disambiguation)

Источник: Tom Kelly

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Tom KellyBuy Now. Creative Marketing that Gets Customers to Respond to You and Your ProductLearn the secrets of direct response marketing with the man who created the George Foreman Grill campaign In today's highly competitive, global marketplace, businesses have to do more than just… — @John Wiley&Sons Limited (USD), @ @ @ @ Подробнее...
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