Электронная книга: Rob Adams «If You Build It Will They Come?. Three Steps to Test and Validate Any Market Opportunity»

If You Build It Will They Come?. Three Steps to Test and Validate Any Market Opportunity

Know if you'll hit your targets before pulling the trigger on any marketing plan More than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can't afford to be wrong. In If You Build It Will They Come, business professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend a lot of money. He shows you the fast, systematic and proven approach of performing Market Validation in advance of making a large product investment. Adams outlines a simple and effective market validation and testing strategy that is proven, giving entrepreneurs and managers the ability to dramatically improve the prospect of product success. He explains how to quickly gather information on competitors, directly interview members of your target market, and figure out what the market really wants to buy, versus what customers say they want. The steps to quickly understanding the viability of your market Where to go to gather the information needed to hit the market requirements How to follow through with the right product launched in the right way Adams cuts through the fancy terms and expensive market research that gives lots of data but no real product oriented information about usage, pricing, features and competitive forces. In the end you'll produce results on your first release of a far more mature product, shipped in a faster timeframe with features customers will actually use. This book is for anyone involved with designing, developing and launching new products. Its examples and advice cover everything from the fledgling start-up that needs their first product to work just to survive to the successful Fortune Class company establishing new worldwide markets. Examples cut across all major industrial sectors including consumer, retail, manufacturing, technology, life sciences and services. This book offers the step-based guidance you need to make sure failure is not an option.

Издательство: "John Wiley&Sons Limited (USD)"

ISBN: 9780470610565

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Rob Adams

Infobox actor

imagesize = 150px
name = Rob Adams
birthname = Robert Lee Adams II
birthdate = birth date and age|1970|02|27
location = St. Louis, Missouri
deathdate =
deathplace =
height = 5'10"
othername =
homepage =
notable role =
academyawards =
spouse = Amy Adams

Robert Lee Adams II (born February 27, 1970 in St. Louis, Missouri), best known as an American actor and film acting coach.


Adams was born in St. Louis, Missouri to actor/radio personality R. J. Adams and documentary producer Diane C. Adams. He has three siblings, Jill. David and Kara. Married to Amy Adams, the couple has three children Emma, Tyler and Rachel.

While growing up in Mission Viejo, California Adams played Quarterback for the Jr. All- American Cowboys until he entered his freshman year at Mission Viejo High School, playing QB for the Diablos until graduating in 1988. His role as Quarterback continued with both the Saddleback Gauchos and Cal State Hayward Pioneers. Along with football, Rob studied film acting at The Actors Workshop and was a film major at C.S.U. Hayward.


Immediately after completing his studies at Hayward in 1991, Rob continued to study his acting and became a teacher at The Actors Workshop. He quickly began landing a variety of roles like; General Hospital, Days of Our Lives, Silk Stalkings, The Lone Gunman, Snowday, Forrest Gump and many other feature films and television programs. His time was also spent coaching football that included the J.V.Head Coach with his Alma Mater, Mission Viejo Diablos before moving on to Varsity QB coach and Offensive Coordinator job with the Mustangs of Trabuco Hills High School in Mission Viejo. In 2002 Adams gave up his football duties but continues to devote himself full time to his Film/TV acting career.

Film acting coach

In 1997 after a number of years of coaching under his belt, Rob Adams became director of The Actors Workshop founded in 1978. It was under the direction of Rob Adams that The Actors Workshop opened at the Bavarian Film Studios in Munich. Graduates include Sarah Lancaster, Warren G, Mark Craig and Vicellous Reon Shannon.

External links

*imdb|id=0011309|name=Rob Adams
* [http://www.actorsaccess.com Actors Access]
* [http://www.theactorsworkshop-la.com Film Acting Classes-Los Angeles]
* [http://www.theactorsworkshop.com Film Acting Training]
* [http://www.virtualchannelnetwork.com/channels/coaching_corner/ Virtual Channel Network - Film Acting]

Источник: Rob Adams

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Rob AdamsIf You Build It Will They Come?. Three Steps to Test and Validate Any Market OpportunityKnow if you'll hit your targets before pulling the trigger on any marketing plan More than sixty five percent of new products are commercial failures, and if you compound this with a recession, now… — @John Wiley&Sons Limited (USD), @ @ @ @ Подробнее...
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