Электронная книга: Trevor Clawson «The Unauthorized Guide To Doing Business the Jamie Oliver Way. 10 Secrets of the Irrepressible One-Man Brand»
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Love him or loathe him, Jamie Oliver is one of the best-known and richest celebrity chefs in the world. But there is more to the man than his linguine. He towers over a business empire that comprises restaurants, shops, cookware, food, magazines, books, DVDs and television production. So how does he maintain his brand name and values across such diverse interests? The Unauthorized Guide to Doing Business the Jamie Oliver Way draws out the universal lessons from Jamie Oliver’s remarkable success and identifies 10 secret strategies for business growth and branding that can be applied to any business or career: Be yourself, but more so Extend the brand Build on what you’re good at Remember the social dimension Become the face of a supermarket Deal with adversity Go international Protect the brand Be controversial Be bold Want to be the best? The secrets of phenomenal success are in your hands. Check out the other Unauthorized Guides in this series: Richard Branson; Duncan Bannatyne; Alan Sugar; Bill Gates; and Philip Green. Издательство: "John Wiley&Sons Limited (USD)"
ISBN: 9780857080394 электронная книга Купить за 1039.32 руб и скачать на Litres |
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| The Unauthorized Guide to Doing Business the Simon Cowell Way. 10 Secrets of the International Music Mogul | From a job in the mail room at EMI Music Publishing Cowell rose through the ranks swiftly and after becoming a record producer at the firm, left to set up his own company. Following the collapse of… — John Wiley&Sons Limited (USD), электронная книга Подробнее... | электронная книга |
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