Электронная книга: Chris Nodder «Evil by Design. Interaction Design to Lead Us into Temptation»
|
How to make customers feel good about doing what you want Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we’re susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work. Organized by the seven deadly sins, it includes: Pride – use social proof to position your product in line with your visitors’ values Sloth – build a path of least resistance that leads users where you want them to go Gluttony – escalate customers’ commitment and use loss aversion to keep them there Anger – understand the power of metaphysical arguments and anonymity Envy –create a culture of status around your product and feed aspirational desires Lust – turn desire into commitment by using emotion to defeat rational behavior Greed – keep customers engaged by reinforcing the behaviors you desire Now you too can leverage human fallibility to create powerful persuasive interfaces that people will love to use – but will you use your new knowledge for good or evil? Learn more on the companion website, evilbydesign.info. Издательство: "John Wiley&Sons Limited (USD)"
ISBN: 9781118452257 электронная книга Купить за 2600.93 руб и скачать на Litres |
Другие книги схожей тематики:
| Автор | Книга | Описание | Год | Цена | Тип книги |
|---|
См. также в других словарях:
India — /in dee euh/, n. 1. Hindi, Bharat. a republic in S Asia: a union comprising 25 states and 7 union territories; formerly a British colony; gained independence Aug. 15, 1947; became a republic within the Commonwealth of Nations Jan. 26, 1950.… … Universalium
KABBALAH — This entry is arranged according to the following outline: introduction general notes terms used for kabbalah the historical development of the kabbalah the early beginnings of mysticism and esotericism apocalyptic esotericism and merkabah… … Encyclopedia of Judaism
United Kingdom — a kingdom in NW Europe, consisting of Great Britain and Northern Ireland: formerly comprising Great Britain and Ireland 1801 1922. 58,610,182; 94,242 sq. mi. (244,100 sq. km). Cap.: London. Abbr.: U.K. Official name, United Kingdom of Great… … Universalium
Whewell’s philosophy of science and ethics — Struan Jacobs ON SCIENCE Introduction Among the most prodigious of English minds of the nineteenth century, William Whewell (1794–1866) was at various times, and among other things, philosopher, intellectual historian, scientist, educationist,… … History of philosophy
Europe, history of — Introduction history of European peoples and cultures from prehistoric times to the present. Europe is a more ambiguous term than most geographic expressions. Its etymology is doubtful, as is the physical extent of the area it designates.… … Universalium
Christianity — /kris chee an i tee/, n., pl. Christianities. 1. the Christian religion, including the Catholic, Protestant, and Eastern Orthodox churches. 2. Christian beliefs or practices; Christian quality or character: Christianity mixed with pagan elements; … Universalium
