Электронная книга: Scott Brinker «Hacking Marketing. Agile Practices to Make Marketing Smarter, Faster, and More Innovative»

Hacking Marketing. Agile Practices to Make Marketing Smarter, Faster, and More Innovative

Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints. All of these challenges are shaped by the dynamics of software—from the growing number of technologies in our own organizations to the global forces of the Internet at large. But you can turn that to your advantage. And you don't need to be technical to do it. Hacking Marketing will show you how to conquer those challenges by adapting successful management frameworks from the software industry to the practice of marketing for any business in a digital world. You'll learn about agile and lean management methodologies, innovation techniques used by high-growth technology companies that any organization can apply, pragmatic approaches for scaling up marketing in a fragmented and constantly shifting environment, and strategies to unleash the full potential of talent in a digital age. Marketing responsibilities and tactics have changed dramatically over the past decade. This book now updates marketing management to better serve this rapidly evolving discipline. Increase the tempo of marketing's responsiveness without chaos or burnout Design«continuous» marketing programs and campaigns that constantly evolve Drive growth with more marketing experiments while actually reducing risk Architect marketing capabilities in layers to better scale and adapt to change Balance strategic focus with the ability to harness emergent opportunities As a marketer and a manager, Hacking Marketing will expand your mental models for how to lead marketing in a digital world where everything—including marketing—flows with the speed and adaptability of software.

Издательство: "John Wiley&Sons Limited (USD)"

ISBN: 9781119183211

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Scott Brinker

Scott Brinker, born 28 September 1971 in Ft. Lauderdale, Florida, is a computer programmer and entrepreneur.

The Major BBS/Galacticomm

Brinker was the second customer of, and eventually one of the first employees of, Galacticomm, the company founded by Tim Stryker that created The Major BBS. He purchased The Major BBS and one of Galacticomm's multi-modem cards in September 1986 when he was 15 years-old and launched Moonshae Isles BBS in South Florida.

In collaboration with Stryker and Richard Skurnick, he created a number of multi-player adventure games for The Major BBS between 1986 and 1990, including Quest for Magic and Kyrandia.

In January 1991, Brinker joined Galacticomm as vice president, primarily leading the company's marketing efforts. In April 1993, he was promoted to president and CEO at age 21 [http://findarticles.com/p/articles/mi_hb5553/is_199506/ai_n22301558] . In 1996, Galacticomm brought on Robert Shaw as CEO, and in October 1996, Galacticomm was sold to a group led by Peter Berg and Yannick Tessier. Brinker sold his interest in the company at that time and left to pursue a new venture with Christopher Robert, the then CTO of Galacticomm.

Some of Brinker's experiences with Galacticomm are recounted in the film .

ion interactive

In 1998, Brinker co-founded [http://www.ioninteractive.com i-on interactive, inc.] with Anna Talerico, Justin Talerico, and Christopher Robert. ion interactive was initially a boutique web development firm with clients that included Citrix, Office Depot, Siemens, and Yahoo! [http://www.ioninteractive.com/english/clientlist.asp] .

Starting in 2005, Brinker and the Talericos began to develop a post-click marketing platform called LiveBall, a software-as-a-service landing page management system. In 2007, the company stopped taking on new web development projects and focused on building this new business, which Brinker has described as "landing pages 2.0". [http://blog.postclickmarketing.com/archive/2008/02/29/Landing-Pages-2.0.aspx]

Brinker is currently the president and chief technology officer of the company. [http://www.ioninteractive.com/english/scott.asp]

Personal

Although Brinker initially went to the University of Miami on early admission from his junior year in high school, he dropped out when he joined Galacticomm full-time in 1991. In 2002, Brinker returned to school part-time at the School of General Studies at Columbia University in New York City, where he graduated with a B.S. in Computer Science "summa cum laude" as valedictorian of his class [http://www.cs.columbia.edu/mice/c/d.php?d=39] . From 2005 to 2007 he was a part-time Sloan Fellow at the MIT Sloan School of Management where he earned an MBA.

Brinker is married to Jill Geiser, they have recently had a daughter and currently live in the Boston area.

He writes a personal blog on marketing technology called [http://www.chiefmartec.com Chief Marketing Technologist] .

Источник: Scott Brinker

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Scott BrinkerHacking Marketing. Agile Practices to Make Marketing Smarter, Faster, and More InnovativeApply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing… — John Wiley&Sons Limited (USD), электронная книга Подробнее...
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См. также в других словарях:

  • Scott Brinker — Scott Brinker, born 28 September 1971 in Ft. Lauderdale, Florida, is a computer programmer and entrepreneur. The Major BBS/Galacticomm Brinker was the second customer of, and eventually one of the first employees of, Galacticomm, the company… …   Wikipedia

  • Major BBS — The Major BBS (later renamed Worldgroup in 1995) was developed by Tim Stryker and launched in 1986 by Stryker s company Galacticomm, as a demonstration of the abilities of the Galacticomm Software Breakthrough Library (or GSBL). The GSBL was a… …   Wikipedia

  • The Major BBS — The Major BBS/Worldgroup Server Original author(s) Tim Stryker and others Developer(s) Galacticomm, Inc. Initial release 1986 (1986) Discontinued …   Wikipedia

  • Howdy Doody — Genre Children s television series Created by E. Roger Muir …   Wikipedia

  • Tim Stryker — Timothy J. Stryker, better known as Tim Stryker or Stryker to friends (9 December1954 – 6 August 1996) was a computer programmer, best known as the creator of MajorBBS, a computer bulletin board software package.Flash AttackStryker and Ken… …   Wikipedia

  • Kyrandia (Major BBS) — Infobox VG title = Kyrandia developer = Galacticomm publisher = Galacticomm released = 1988 genre = Adventure, Role playing modes = Text platforms = PC (MS DOS, Windows) requirements = Major BBS or Worldgroup Kyrandia is an adventure/role playing …   Wikipedia

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