Электронная книга: John Lee «The Rise of the Platform Marketer. Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms»

The Rise of the Platform Marketer. Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms

Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the«always-on» consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the customer lifecycle, you can optimize the value of your customers and segments through strategic use of Connected CRM (cCRM). This book shows youhow to take advantage of the massive growth and proliferation of social and other digital media, with clear strategy for developing the new capabilities, tools, metrics, and processes essential in the age of platform marketing. Coverage includes identity management, audience management, consumer privacy and compliance, media and channel optimization, measurement and attribution, experience design, and integrated technology, plus a discussion on how the company as a whole must evolve to keep pace with marketing's increasingly rapid evolution and capabilities. The expansion of digital platforms has created addressability opportunity through search, video, display, and social media, offering today's foremost opportunity for competitive advantage. This book outlines the capabilities and perspective required to reap the rewards, helping you shift your strategy to align with the demands and expectations of the modern consumer. Develop the tools, metrics, and processes necessary to engage the modern consumer Gain a deep understanding of Connected Customer Relationship Management Leverage trends in technology and analytics to create targeted messages Adjust your company's structure and operations to align with new capabilities The new era of marketing requires thorough understanding of cCRM, along with the knowledge and innovative forethought to thrive in the ever-expanding digital audience platform environment. The Rise of the Platform Marketer gives you an edge, and helps you clear a path to full implementation.

Издательство: "John Wiley&Sons Limited (USD)"

ISBN: 9781119059998

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John Lee

John Lee is the name of:

Politicians and government officials:
*John Lee, Baron Lee of Trafford, former Minister and Conservative Member of Parliament for Pendle from 1979 - 1992
*John Lee (Attorney-General), Attorney-General for England and Wales, 1783
*John Lee (MP) (1695-1761), Member of Parliament for Newport (Cornwall) (UK Parliament constituency)
*John Michael Hubert Lee, Labour Party Member of Parliament for Reading from 1966 - 1970
*John Lee (Maryland), a Maryland representative in the 18th United States Congress
*John A. Lee, a New Zealand politician
*John Jay Lee, Nevada politician

In the arts:
*John Lee (artist), a British Pre-Raphaelite artist
*John Lee (author) an American thriller writer and lecturer
*John Lee (actor), Australian television actor
*John Lee (PFFR), co-creator of MTV2 comedy show "Wonder Showzen"
*John B. Lee, a Canadian poet
*John Rafter Lee, an actor and voice actor best known for his work in "Æon Flux"

In academia:
*John Lee (astronomer), President of the Royal Astronomical Society (1861-1863)
*John Lee (pathologist)
*John Lee (university principal), University of Edinburgh Principal (1840-1859)

Other:
*John Lee (placekicker), UCLA football player
*John Babbacombe Lee, a convicted English murderer noted for surviving three attempts to hang him
*General John C. H. Lee, deputy commander of U.S. forces in Europe in World War II
*John D. Lee, a Mormon leader
* John Lee (Colonel), an American Revolutionary War officer from Marblehead, Massachusetts

ee also

*Jon Lee, former drummer of the band Feeder
*Johnny Lee, American country music singer
*John Lee Hooker, American blues musician

Источник: John Lee


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