Электронная книга: John Elkington «The Breakthrough Challenge. 10 Ways to Connect Today's Profits With Tomorrow's Bottom Line»

The Breakthrough Challenge. 10 Ways to Connect Today's Profits With Tomorrow's Bottom Line

The world’s most forward-looking CEOs recognize the real challenge facing business today: a fundamental shift in the nature of commerce. While sustainability programs, government action, and nonprofits are all parts of the solution, CEOs and other leaders must focus on social, environmental, and economic benefit—not only because it will make the world a better place, but because it will ensure lasting profitability and success in the business climate of tomorrow. The Breakthrough Challenge is both an inspiring call-to-action and a guide for this transformation, based on the work of The B Team, a major initiative uniting leaders in sustainability. As a founding advisor and member of The B Team, John Elkington and Jochen Zeitz map out an agenda for change. The most important goal for businesses must be redefining the bottom line to account for true long-term costs throughout the supply chain. To achieve this, leaders must rethink everything: what counts on balance sheets, how to incentivize performance, who does what in the C-suite, and even what inspires us. The Breakthrough Challenge draws on over 100 exclusive interviews to show this shift in action, sharing the pioneering work of leaders such as Paul Polman, CEO of Unilever; Arianna Huffington, founder and CEO of The Huffington Post; Peter Brabeck-Letmathe, chairman of the Nestlé Group; and Linda Fisher, pioneering Chief Sustainability Officer at DuPont, among many others. Change-as-usual strategies are not enough to move business from breakdowns to breakthroughs. The Breakthrough Challenge shows leaders how to achieve a true transformation and refocus the definition of profitability on the lasting wellbeing of people and planet—for the lasting success of their business.

Издательство: "John Wiley&Sons Limited (USD)"

ISBN: 9781118923948

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John Elkington

John Elkington has been described by Business Week [http://www.businessweek.com] , as the "dean of the corporate-responsibility movement for three decades." His many endeavors include: Founder & Non-Executive Director of the think tank and consultancy SustainAbility [http://www.sustainability.com] , a think tank and consultancy devoted and committed to improving economic, social and environmental sustainability, through the improvement of business practices and markets. He has also coined the term "Triple Bottom Line" ["Cannibals with Forks: The Triple Bottom Line of 21st Century Business, 1999] .He is the Founding Partner & Director of Volans Ventures [http://www.volans.com] .

Books

Partial list:

* "The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World" by John Elkington (Author), Pamela Hartigan (Author), Klaus Schwab (Foreword), (2008)
* "Making Sustainability Work: Best Practices in Managing and Measuring Corporate Social, Environmental and Economic Impacts" by Marc J Epstein (Author), John Elkington (Foreword), Herman B Leonard (Foreword), (2008)
* "The Sustainability Advantage: Seven Business Case Benefits of a Triple Bottom Line" by Bob Willard (Author), John Elkington (Foreword), (2002)
* "The Chrysalis Economy: How Citizen CEOs and Corporations Can Fuse Values and Value Creation" (2001)
* "Cannibals with Forks: The Triple Bottom Line of 21st Century Business" (1999)
* "The Ecology of Tomorrow's World" (Hardcover, 1980)
* "The Green Capitalists: Industry's Search for Environmental Excellence" by John Elkington with Tom Burke (1987)
* "The Green Consumer: Revised Edition" (A Tilden Press Book) by Joel Makower, John Elkington, and Julia Hailes (Paperback, 1993)
* "The Green Consumer Guide" by John Elkington and Julia Hailes Joel Makower (Paperback, 1990)
* "The Gene Factory" (Hardcover, 1985)
* "The Green Business Guide" by John Elkington and Peter Knight (1991)
* "Green Pages" by John Elkington, Tom Burke, and Julia Hailes (Paperback, 1988)
* "The Green Consumer Supermarket Shopping Guide" , by JOHN ELKINGTON (Hardcover, 1990)
* "The Young Green Consumer's Guide" by John Elkington, Julia Hailes, Douglas Hill, and Tony Ross (Paperback, 1990)
* "Thailand: Natural Resources Profile" (Natural Resources of South-East Asia) by Anat Arbhabhirama, Dhira Phantumvanit, and John Elkington (Hardcover, 1988)
* "The Green Consumer's Supermarket Pocket Guide" (Hardcover, 1990)
* "The Gren Consumer's Guide: From Shampoo to Champagne: High-Street Shopping for a Better Environment" by John Elkington & Julia Hailes (Hardcover, 1989)
* "The Natural House Book" by David Pearson and John Elkington (Paperback, 1992)
* "Manual 2000" by John Elkington and Julia Hailes (Paperback, 1998)
* "Bio-Japan: The emerging Japanese challenge in biotechnology" (Paperback, 1985)
* "Sun Traps: The Renewable Energy Forecast" (Pelican), (Paperback, 1984)
* "A Year in the Greenhouse" (Hardcover, 1991)
* "Cleaning Up: US Waste Management Technology and Third World Development" (Wri Papers,) by John Elkington and Jonathan Shopley (Paperback, 1989)
* "The Gene Factory: Inside the Genetic and Biotechnology Business Revolution" (Hardcover, 1985)
* "The Green Consumer Supermarket Shopping Guide" by Joel Makower, John Elkington, and Julia Hailes (Paperback, 1991)
* "Holidays That Don't Cost the Earth" by John Elkington and Julia Hailes (Paperback, 1992)
* "Going Green: A Kid's Handbook to Saving the Planet" by John Elkington, Julia Hailes, Joel Makower, and Douglas Hill (Paperback, 1990)
* "The Poisoned Womb: Human Reproduction in a Polluted World" (1987)
* "The Shrinking Planet: U.S. Information Technology and Sustainable Development (Wri Paper, No 3)" by John Elkington and Jonathan Shopley (1988)
*"Double Dividends? US Biotechnology and Third World Development (Wri Paper, No 2)" (Paperback, Nov 1986)

Awards

Recipient: 2008 Social Capitalist Award, Fast Company
*http://www.fastcompany.com/social/2008/index.html

Education

* Bryanston School, 1966.
* BA (Hons) in Sociology and Social Psychology, University of Essex, 1970.
* M. Phil. in Urban & Regional Planning, University College London, 1974.

References

External links

* [http://www.fastcompany.com/social/2008/articles/john-elkington.html Q&A: John Elkington - "We're 40 years into a 70-year process"] , "FastCompany.com"
* [http://www.businessweek.com/bwdaily/dnflash/jul2004/nf20040720_9215_db039.htm Two Views of the Global Compact] , "BusinessWeek"
* [http://www.johnelkington.com/downloads/twentyyearsafter.pdf Twenty Years After] , "JohnElkington.com" (PDF file)
* [http://www.volans.com Volans Ventures Website]

Источник: John Elkington

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John ElkingtonThe Breakthrough Challenge. 10 Ways to Connect Today's Profits With Tomorrow's Bottom LineThe world’s most forward-looking CEOs recognize the real challenge facing business today: a fundamental shift in the nature of commerce. While sustainability programs, government action, and… — @John Wiley&Sons Limited (USD), @ @ @ @ Подробнее...
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