Электронная книга: Larry Weber «The Digital Marketer. Ten New Skills You Must Learn to Stay Relevant and Customer-Centric»
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Big data. Digital loyalty programs. Predictive analytics. Contextualized content. Are you ready? These are just a few of the newest trends in digital marketing that are part of our everyday world. In The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric, digital marketing guru Larry Weber and business writer and consultant Lisa Leslie Henderson explain the latest digital tools and trends used in today's marketing initiatives. The Digital Marketer explains: The ins and outs of this brave new world of digital marketing The specific techniques needed to achieve high customer engagement The modern innovations that help you outperform the competition The best targeting and positioning practices for today's digital era How customer insights derived from big and small data and analytics, combined with software, design, and creativity can create the customer experience differential With the authors'decades of combined experience filling its pages, The Digital Marketer gives every marketer the tools they need to reinvent their marketing function and business practices. It helps businesses learn to adapt to a customer-centric era and teaches specific techniques for engaging customers effectively through technology. The book is an essential read for businesses of all sizes wanting to learn how to engage with customers in meaningful, profitable, and mutually beneficial ways. Издательство: "John Wiley&Sons Limited (USD)"
ISBN: 9781118760970 электронная книга Купить за 1625.99 руб и скачать на Litres |
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| Marketing to the Social Web. How Digital Customer Communities Build Your Business | Praise for Marketing to the Social Web«Weber understands that the world is going digital and that competitive advantage will accrue to those who understand the transformation. CEOs should heed this… — John Wiley&Sons Limited (USD), электронная книга Подробнее... | электронная книга | ||
| Marketing to the Social Web. How Digital Customer Communities Build Your Business | An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding customers and communicating with them… — John Wiley&Sons Limited (USD), электронная книга Подробнее... | электронная книга | ||
| Authentic Marketing. How to Capture Hearts and Minds Through the Power of Purpose | Engage on a deeper level by disrupting the typical business development script Authentic Marketing offers a forward-thinking approach to achieving an entirely new level of engagement with today’s… — John Wiley&Sons Limited (USD), электронная книга Подробнее... | электронная книга |
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