Книга: «Assessing the Relative Performance of Online Advertising Media»
Производитель: "Неизвестный" Online marketing campaigns are the big trend in today s advertising world. The obvious advantages of online ad media low costs, multiple tracking options and better segmentation -, are forcing marketing managers to re-allocate big portions of their advertisement budgets from traditional offline marketing media to online ad campaigns. Several digital communication channels are suitable for online advertising, each serving different communication goals - awareness, engagement, traffic generation, lead generation and sales conversion according to the overall brand strategy. Yet, which channel or mix of channels should advertisers or marketing agencies employ in order to best achieve its communication goals is something that still remains highly unclear. This is particularly true for advertising markets outside the USA. ISBN:9783659711930 Издательство: "Неизвестный" (2015)
ISBN: 9783659711930 |
Неизвестный
- неизве́стный
- I м. разг.
Тот, о ком нет сведений.
II прил.
1.Такой, о котором нет сведений; неведомый, незнакомый.
2.Не пользующийся известностью, признанием.
Толковый словарь Ефремовой. Т. Ф. Ефремова. 2000.
Источник: Неизвестный
См. также в других словарях:
Economic Affairs — ▪ 2006 Introduction In 2005 rising U.S. deficits, tight monetary policies, and higher oil prices triggered by hurricane damage in the Gulf of Mexico were moderating influences on the world economy and on U.S. stock markets, but some other… … Universalium
Royalties — Not to be confused with Royal family. Royalty cheque. Royalties (sometimes, running royalties, or private sector taxes) are usage based payments made by one party (the licensee ) to another (the licensor ) for the right to ongoing use of an asset … Wikipedia
literature — /lit euhr euh cheuhr, choor , li treuh /, n. 1. writings in which expression and form, in connection with ideas of permanent and universal interest, are characteristic or essential features, as poetry, novels, history, biography, and essays. 2.… … Universalium
United States — a republic in the N Western Hemisphere comprising 48 conterminous states, the District of Columbia, and Alaska in North America, and Hawaii in the N Pacific. 267,954,767; conterminous United States, 3,022,387 sq. mi. (7,827,982 sq. km); with… … Universalium
Health and Disease — ▪ 2009 Introduction Food and Drug Safety. In 2008 the contamination of infant formula and related dairy products with melamine in China led to widespread health problems in children, including urinary problems and possible renal tube… … Universalium
CNBC — Coordinates: 40°53′55″N 73°56′21″W / 40.89861°N 73.93917°W / 40.89861; 73.93917 This article is about the business news chan … Wikipedia