Книга: Roshanak Safavi «Usability of E-commerce Websites and systems»
|
Производитель: "LAP Lambert Academic Publishing" E-commerce, today, is a part of human communication and social system, though technical aspects of E-commerce systems are important, there are also social variables which should come to consideration, so any E-commerce system can be viewed from two main view points; Technical and Human/Social. Pure technical solutions can not lead to a successful E-commerce. In order to maximize revenue from online trade, companies must have a usable E-commerce systems and websites, which give customers a real and convenient shopping experience and good customer service. If an E-commerce system supports all the factors mentioned above, it can satisfy customers and persuade them to buy online again. It is not easy to create and maintain a system and website which satisfy customers and makes them loyal, but in the case of fulfilling this goal, satisfied users may spend longer time at website, may revisit website later and also may recommend the website to others. The main issue is how to create such a... ISBN:9783847325468 Издательство: "LAP Lambert Academic Publishing" (2011)
ISBN: 9783847325468 |
См. также в других словарях:
Online producer — An online producer oversees the making of content for websites and other online properties. Online producers are sometimes called web producers, content producers, or online editors. The online producer s responsibility is usually to create, edit … Wikipedia
Customer relationship management — (CRM) is a widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes principally sales activities, but… … Wikipedia
Internet — This article is about the public worldwide computer network system. For other uses, see Internet (disambiguation). Tree of routing paths through a portion of the Internet as visualized by the … Wikipedia
Phishing — In the field of computer security, phishing is the criminally fraudulent process of attempting to acquire sensitive information such as usernames, passwords and credit card details, by masquerading as a trustworthy entity in an electronic… … Wikipedia
Internet Explorer — Windows Internet Explorer A component of Microsoft Windows Internet Explorer 9 in Wi … Wikipedia
Online community — An online community is a virtual community that exists online and whose members enable its existence through taking part in membership ritual. An online community can take the form of an information system where anyone can post content, such as a … Wikipedia
