Книга: Nadia Annisa «Market Segmentation With Respect To University Students»
|
Производитель: "LAP Lambert Academic Publishing" Market segmentation is a marketing approach that includes the identification of different groups of customers with different needs or responses to marketing activity. The market segmentation processes also consider which of these segments to target. Market segmentation is a very important construct when predicting consumers purchasing behavior. Segmentation uses the premise that a consumer market can be identified and divided into segments-based upon consumers characteristics. The importance of indentifying market segments for each product and service has been long understood. People seek benefits from each consumed and this in turn provides a reason for true market segmentation (Haley, 1968). ISBN:9783659127496 Издательство: "LAP Lambert Academic Publishing" (2012)
ISBN: 9783659127496 |
См. также в других словарях:
china — /chuy neuh/, n. 1. a translucent ceramic material, biscuit fired at a high temperature, its glaze fired at a low temperature. 2. any porcelain ware. 3. plates, cups, saucers, etc., collectively. 4. figurines made of porcelain or ceramic material … Universalium
China — /chuy neuh/, n. 1. People s Republic of, a country in E Asia. 1,221,591,778; 3,691,502 sq. mi. (9,560,990 sq. km). Cap.: Beijing. 2. Republic of. Also called Nationalist China. a republic consisting mainly of the island of Taiwan off the SE coast … Universalium
Marketing research — Marketing Key concepts Product marketing · Pricing … Wikipedia
Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… … Wikipedia
sociology — sociologist, n. /soh see ol euh jee, soh shee /, n. the science or study of the origin, development, organization, and functioning of human society; the science of the fundamental laws of social relations, institutions, etc. [1835 45; < F… … Universalium
Guyana — Guyanese /guy euh neez , nees /, n., adj. /guy an euh, ah neuh/, n. an independent republic on the NE coast of South America: a former British protectorate; gained independence 1966; member of the Commonwealth of Nations. 706,116; 82,978 sq. mi.… … Universalium
