Книга: Anurag Sharma and Vishal Bishnoi «Economic Feasibility of Implementing e-CRM System»
|
Производитель: "LAP Lambert Academic Publishing" The rapid advancement in the Information Technology has accelerated the support of Customer Relationship Management (CRM) system. The proposition of this research is to find out the economic feasibility of e-CRM in selected retail outlets of Delhi/NCR region. Customer relationship management (CRM) system consists of the processes, a company uses to track and organize its contacts with its current and prospective customers. CRM software is used to support the processes viz. information about customers and customer interactions can be entered, stored and accessed by employees in different company departments. Prof. Anurag Sharma is working as Director-Projects,Knowledge Resource Deve.&Welfare Group-India. He is a Management Professional with Gold Medal in M. Phil in Business Management and MCA with 17+ years of experience. Prof (Dr.) Vishal Bishnoi is a Professor of Management&IT and Head-Management Studies... ISBN:9783659444500 Издательство: "LAP Lambert Academic Publishing" (2013)
ISBN: 9783659444500 |
См. также в других словарях:
Strategic management — is a field that deals with the major intended and emergent initiatives taken by general managers on behalf of owners, involving utilization of resources, to enhance the performance of firms in their external environments.[1] It entails specifying… … Wikipedia
Work systems — Work system has been used loosely in many areas. This article concerns its use in understanding IT reliant systems in organizations. A notable use of the term occurred in 1977 in the first volume of MIS Quarterly in two articles by Bostrom and… … Wikipedia
