Книга: Frank Kojo Kuranchie «Customer Retention and Relationship Management»
Производитель: "LAP Lambert Academic Publishing" Ghanaian banking industry has undergone many changes in terms of service delivery with the aim of improving the quality of customer service. The past few years have also seen a phenomenal growth in the sector which has led to intense competition among the industry players. It has become important for the banks to find new ways of managing their service delivery and maintain their customer base. This book provides readers the understanding of customer relationship management practices in the Ghanaian banking sector. The concept of customer participation in the service delivery process has a long history and is identified as one of the distinguishing characteristics of services and this study has further deepened the understanding of that with localization to the developing context. This book espoused key issues such as participation in service relationships should be held as an important function for services firms in which credence qualities play an important role in customer... ISBN:9783844318289 Издательство: "LAP Lambert Academic Publishing" (2011)
ISBN: 9783844318289 |
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V. Kumar | Statistical Methods in Customer Relationship Management | Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on… — John Wiley&Sons Limited, электронная книга Подробнее... | 7950.23 | электронная книга |
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