Книга: Nebiyu Samuel «Contemporary Green Marketing Strategies and Practices»
|
Производитель: "LAP Lambert Academic Publishing" In today s turbulent and ever changing environment, global warming and remedies to cope with its backwash effect are coming to be the prime agenda of countries in the world. In connection to this, stakeholders in various domains have begun to modify their behaviour in an attempt to redress the carbon emission of industries. Marketers on their part responded to the growing demand of mitigating the gas depletion through environmentally friendly marketing activities. The current study attempted to assess the contemporary green marketing practices of Kality Food Share Company. To reach the aforementioned general intent of the study, the researcher employed case study type of research and non probability sampling method along with purposive technique. Pertinent data were collected from both primary and secondary sources. Data from the abovementioned sources were culled through interview, questionnaire, focus group discussion, personal observation, internet and written documents. The study... ISBN:9783847334804 Издательство: "LAP Lambert Academic Publishing" (2012)
ISBN: 9783847334804 |
См. также в других словарях:
Contemporary history — Contemporary redirects here. For other uses, see Contemporary (disambiguation). Human history This box: view · talk · edit … Wikipedia
Business and Industry Review — ▪ 1999 Introduction Overview Annual Average Rates of Growth of Manufacturing Output, 1980 97, Table Pattern of Output, 1994 97, Table Index Numbers of Production, Employment, and Productivity in Manufacturing Industries, Table (For Annual… … Universalium
Media and Publishing — ▪ 2007 Introduction The Frankfurt Book Fair enjoyed a record number of exhibitors, and the distribution of free newspapers surged. TV broadcasters experimented with ways of engaging their audience via the Internet; mobile TV grew; magazine… … Universalium
Health and Disease — ▪ 2009 Introduction Food and Drug Safety. In 2008 the contamination of infant formula and related dairy products with melamine in China led to widespread health problems in children, including urinary problems and possible renal tube… … Universalium
Bosnia and Herzegovina — a republic in S Europe: formerly (1945 92) a constituent republic of Yugoslavia. 2,607,734; 19,909 sq. mi. (51,565 sq. km). Cap.: Sarajevo. * * * Bosnia and Herzegovina Introduction Bosnia and Herzegovina Background: Bosnia and Herzegovina s… … Universalium
United States — a republic in the N Western Hemisphere comprising 48 conterminous states, the District of Columbia, and Alaska in North America, and Hawaii in the N Pacific. 267,954,767; conterminous United States, 3,022,387 sq. mi. (7,827,982 sq. km); with… … Universalium
