Книга: Cristopher Simmons, Tim Belonax, Kate Earhart «Color Harmony Logos /Гармония цвета в логотипах (+ CD-ROM)»

Производитель: "Rockport Publishers"

Selecting the right color palette for any design project, whether personal or commercial, can make all the difference in getting it right. But choosing the right colors for a logo, and ultimately the identity, is essential because it will define all the collateral materials that will follow. Unfortunately, for most people choosing colors is not an easy process, but with a little bit of science and a color advice, anyone can make a strong choice. Color Harmony: Logos opens with a discussion on how to choose color(s) for logos and follows with a number of case studies on logos where color is a dominate factor such as those for H&R Block, Kodak, and Coca-Cola. Then, it takes the 26 adjectives from one of the series` predecessors, Complete Color Harmony, and shows one logo for each adjective in 60 different color combinations. The result: 1, 560 logo variations that illustrate how colors are used. In all, the book is a powerful demonstration of the power of color and its ability to impact a message. Comes with bonus CD-ROM!

Издательство: "Rockport Publishers" (2006)

Формат: 175x235, 160 стр.

ISBN: 1-59253-244-6

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