Книга: Husnuye Kamanli «BP s Brand Image: The Slow-Motion Disaster»
|
Производитель: "LAP Lambert Academic Publishing" BP s Deepwater Horizon Oil Spill case has attracted enormous media coverage, and the company is required to employ image restoration strategies to handle the incident and to diminish the effects of the spill on the brand image. The purpose of this book is to examine the image restoration strategies employed by BP after the Deepwater Horizon Oil Spill and to compare the British and American media coverage about the incident. In particular, this book is an attempt to reveal the effectiveness of strategies utilised to restore BP s brand image by the theoretical framework of Benoit s Image Restoration Theory and will help in future referrals for the specialists on subjects of brand image, image restoration and crisis management. ISBN:9783659192593 Издательство: "LAP Lambert Academic Publishing" (2012)
ISBN: 9783659192593 |
См. также в других словарях:
motion picture — motion picture, adj. 1. a sequence of consecutive pictures of objects photographed in motion by a specially designed camera (motion picture camera) and thrown on a screen by a projector (motion picture projector) in such rapid succession as to… … Universalium
The Nightmare Before Christmas — This article is about the film. For other uses, see The Nightmare Before Christmas (disambiguation). The Nightmare Before Christmas … Wikipedia
B movies (1980s to the present) — Cinematic exhibition of the B movie, defined as a relatively low cost genre film, has declined substantially from the early 1980s to the present. Spurred by the historic success of several big budget movies with B style themes beginning in the… … Wikipedia
Oggy and the Cockroaches — Title Format Animated Comedy Created by Jean Yves Raimbaud Terry Klassen Country of orig … Wikipedia
Nobel Prizes — ▪ 2009 Introduction Prize for Peace The 2008 Nobel Prize for Peace was awarded to Martti Ahtisaari, former president (1994–2000) of Finland, for his work over more than 30 years in settling international disputes, many involving ethnic,… … Universalium
List of Wing Commander characters — The Wing Commander series of video games and novels have developed a wide variety of characters and personalities.In order of appearance: Historical figures(pre 27th Century) * Sivar * Karga * Sun Wan Lu * Zhing * Harold Jarvis * Tralchar * Shari … Wikipedia
