Книга: Nicole John «2010 Soccer World Cup: A South African Student perspective»
|
Производитель: "LAP Lambert Academic Publishing" The advertising around the 2010 Soccer World Cup was constructed around the ideas of a local, united identity and used the event as a platform to promote and sell this idea more effectively. Media studies involve interpreting and understanding the effects that the media have on audience actions and reactions to the representations that they are exposed to in the media. Therefore this book analyses four specific South African advertisements aired before and for the duration of the 2010 Soccer World Cup. It further explores whether or not these advertisements played a role in increasing student perceptions and participation around the event. In doing so the research uncovers whether or not these advertisements interpellated the audience and promoted a sense of patriotism and national identity during that time among a sample group of students at the University of KwaZulu Natal, Pietermaritzburg campus. ISBN:9783846592380 Издательство: "LAP Lambert Academic Publishing" (2011)
ISBN: 9783846592380 |
См. также в других словарях:
South Africa — Republic of, a country in S Africa; member of the Commonwealth of Nations until 1961. 42,327,458; 472,000 sq. mi. (1,222,480 sq. km). Capitals: Pretoria and Cape Town. Formerly, Union of South Africa. * * * South Africa Introduction South Africa… … Universalium
France — /frans, frahns/; Fr. /frddahonns/, n. 1. Anatole /ann nann tawl /, (Jacques Anatole Thibault), 1844 1924, French novelist and essayist: Nobel prize 1921. 2. a republic in W Europe. 58,470,421; 212,736 sq. mi. (550,985 sq. km). Cap.: Paris. 3.… … Universalium
Germany — /jerr meuh nee/, n. a republic in central Europe: after World War II divided into four zones, British, French, U.S., and Soviet, and in 1949 into East Germany and West Germany; East and West Germany were reunited in 1990. 84,068,216; 137,852 sq.… … Universalium
japan — japanner, n. /jeuh pan /, n., adj., v., japanned, japanning. n. 1. any of various hard, durable, black varnishes, originally from Japan, for coating wood, metal, or other surfaces. 2. work varnished and figured in the Japanese manner. 3. Japans,… … Universalium
Japan — /jeuh pan /, n. 1. a constitutional monarchy on a chain of islands off the E coast of Asia: main islands, Hokkaido, Honshu, Kyushu, and Shikoku. 125,716,637; 141,529 sq. mi. (366,560 sq. km). Cap.: Tokyo. Japanese, Nihon, Nippon. 2. Sea of, the… … Universalium
Poland — Polska redirects here. For other uses, see Polska (disambiguation). This article is about the country. For other uses, see Poland (disambiguation). Republic of Poland Rzeczpospolita Polska … Wikipedia
