Книга: Claire Hulsebosch «Get The Reviewers BUZZ Before You Buy»
|
Производитель: "LAP Lambert Academic Publishing" Electronic word-of-mouth (eWOM) is an important aspect in the online buying space, especially online reviews. Online reviews are experiences, evaluations and opinions of companies, products, or services. Often, reviews are the only or predominant source of decision-making aid used by consumers. Companies realise that these reviews may have an enormous influence on consumer s purchase behaviour. The most important factor which emerges from the literature study is trust. For consumer reviews to be effective as decision-making aids, the consumer must trust the reviewer. Hence, the CITPI-model (conceptual model of the effects of reviewer s Characteristics and Involvement on Trust and Purchase Intention) is developed. The results of the experiment show that when demographic- or lifestyle homophily is present, consumers find the reviewer (more) trustworthy which in turn has a positive effect on purchase intention. Managers of e-commerce sites, e-marketers and web designers can use these... ISBN:9783848409914 Издательство: "LAP Lambert Academic Publishing" (2012)
ISBN: 9783848409914 |
См. также в других словарях:
List of The Nostalgia Critic episodes — The Nostalgia Critic is a Web review series hosted by Doug Walker. The series began in July 2007 on YouTube, but after having a large amount of his episodes removed from YouTube, those, along with new ones, started appearing in April 2008 on… … Wikipedia
Indiana Jones and the Kingdom of the Crystal Skull — Infobox Film name = Indiana Jones and the Kingdom of the Crystal Skull caption = Theatrical release poster director = Steven Spielberg producer = Frank Marshall George Lucas Kathleen Kennedy writer = Screenplay: David Koepp Story: George Lucas… … Wikipedia
literature — /lit euhr euh cheuhr, choor , li treuh /, n. 1. writings in which expression and form, in connection with ideas of permanent and universal interest, are characteristic or essential features, as poetry, novels, history, biography, and essays. 2.… … Universalium
performing arts — arts or skills that require public performance, as acting, singing, or dancing. [1945 50] * * * ▪ 2009 Introduction Music Classical. The last vestiges of the Cold War seemed to thaw for a moment on Feb. 26, 2008, when the unfamiliar strains … Universalium
Blackout (Britney Spears album) — Blackout … Wikipedia
Criminal (Britney Spears song) — Criminal … Wikipedia
