Книга: Brian Solis «What`s the Future of Business: Changing the Way Businesses Create Experiences»
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Производитель: "Wiley" Rethink your business model to incorporate the power of `user` experiences. What s the Future of Business? will galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership to improve business performance, engagement, and relationships for a new generation of consumerism. It provides an overview of real-world experiences versus `user` experiences in relation to products, services, mobile, social media, and commerce, among others. This book explains why experience is everything and how the future of business will come down to shared experiences. - Aligns the tenets of user experience with the concepts of innovative leadership to improve business performance and engagement and to motivate readers to rethink business models and customer and employee relationships; - Motivates readers to rethink business models, products and services, marketing, and customer and employee relationships with desired experiences in mind; -... ISBN:111845653X Издательство: "Wiley" (2013)
ISBN: 111845653X |
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Brian Solis
Infobox_Celebrity
name = Brian Solis
caption =
birth_date = 1970
birth_place =
death_date =
death_place =
occupation = Businessman, author, speaker
salary =
networth =
spouse =
children =
website = [http://www.briansolis.com PR 2.0] blog at briansolis.com
footnotes =
Brian Solis (born 1970) is a public relations executive, author and frequent speaker about the convergence between traditional media and
Career
Solis is the principal of
Solis entered the technology public relations field in 1991, working for the Dodge and Mansfield agency, an advertising/ PR firm in
ocial Media and PR 2.0
Solis is a co-founder of the Social Media Club, a national organization which convenes events for the purpose of sharing best practices, establishing standards and promoting social media literacy. He is an original member of the Media 2.0 Workgroup, and also contributes to the Social Media Collective.
Solis coined the phrase "PR 2.0", and is described in the 2008 book "PR 2.0" as "a founding father of the PR 2.0 concept" who "realized early on how PR, multimedia and the Web would intersect and create a new breed of PR/Web marketers." [ [http://www.deirdrebreakenridge.com Breakenridge,Deirdre] . " [http://www.amazon.com/PR-2-0-Media-Tools-Audiences/dp/0321510070/ PR 2.0: New Media, New Tools, New Audiences] ”, FT Press,
In his essays, e-books and speaking engagements, Solis has made a project of defining social media as a definitive media category [ [http://www.particls.com/blog/2007/06/defining-social-media.html Defining Social Media] , Particls. Blog,
Writing and Publications
Together with primary author Geoff Livingston, Solis was co-writer on the book “Now is Gone”, which won won an Axiom Business Book Award. [ [http://www.independentpublisher.com/article.php?page=1211 Announcing the Results of the First Annual Axiom Business Book Awards] , "Independent Publisher", February 2008.]
Solis blogs at PR 2.0, which is ranked in the top third of "
Solis is known for photographing business events and parties, including many established figures in the Silicon Valley, including
Bibliography
* [http://www.amazon.com/dp/0910155739/ Now Is Gone: A Primer on New Media for Executives and Entrepreneurs] , Livingston, Geoff and Solis, Brian.
* [http://www.scribd.com/doc/3283966/The-Essential-Guide-to-Social-Media The Essential Guide to Social Media] , e-book, 2008.
* [http://www.docstoc.com/docs/282060/ebook-PR-Tips-for-Startups PR Tips for Startups] , e-book, 2008.
* [http://thinkfreedocs.com/docs/view.php?dsn=842061 The Art and Science of Blogger Relations] , e-book, 2008.
* [http://docs.thinkfree.com/docs/view.php?dsn=841924 The Art and Science of Social Media and Community Relations] , e-book, 2007.
* [http://www.briansolis.com/2007/06/future-of-communications-manifesto-for.html "The Social Media Manifesto – Integrating Social Media into Marketing Communications”] , essay, June 2007.
External links
* [http://www.future-works.com/about/exec_bio.html FutureWorks] official bio
* [http://ww.briansolis.com/ PR 2.0] blog
* [http://bub.blicio.us/ Bub.blicio.us] blog
* [http://twitter.com/briansolis Brian Solis] on Twitter
* [http://www.flickr.com/photos/briansolis Brian Solis] on Flickr
* [http://en.oreilly.com/webexsf2008/public/schedule/detail/1088 Web 2.0 Expo] speaker bio
* [http://www.media2.0workgroup.org/ Media 2.0 Workgroup]
* [http://www.socialmediaclub.org/ Social Media Club]
References
Источник: Brian Solis
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