Книга: Gabriel Weinberg and Justin Mares «Traction: How Any Startup Can Achieve Explosive Customer Growth»

Производитель: "Portfolio Penguin"

Most startups don`t fail because they can`t build a product. Most startups fail because they can`t get traction. Building a successful company is hard. Smart entrepreneurs know that the key to success isn`t the originality of your offering, the brilliance of your team, or how much money you raise. It`s how consistently you can grow and acquire new customers. `Traction` will teach you the nineteen channels you can use to build a customer base, and offers a three-step framework to figure out which ones will work best for your business. No matter how you apply them, the lessons and examples in `Traction` will help you create and sustain the growth your business desperately needs. ISBN:978-0-241-24253-7

Издательство: "Portfolio Penguin" (2015)

ISBN: 978-0-241-24253-7