Книга: Tom Tullis, Bill Albert «Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics»
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Производитель: "Elsevier, Morgan Kaufmann" MEASURING THE USER EXPERIENCE was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience. As more UX and web professionals need to justify their design decisions with solid, reliable data, MEASURING THE USER EXPERIENCE provides the quantitative analysis training that these professionals need. The second edition presents new metrics such as emotional engagement, personas, keystroke analysis, and net promoter score. It also examines how new technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders. The book also contains new research and updated examples, including tips on writing online survey questions, six new case studies, and examples using... ISBN:9780124157811, 978-0-12-415781-1 Издательство: "Elsevier, Morgan Kaufmann" (2013)
ISBN: 9780124157811 |
См. также в других словарях:
User Experience — Der Begriff User Experience (Abkürzung UX, deutsch wörtlich: Nutzererfahrung, besser: Nutzererlebnis oder Nutzungserlebnis alternativ wird auch häufig vom Anwendererlebnis gesprochen) umschreibt alle Aspekte der Erfahrungen eines Nutzers bei der… … Deutsch Wikipedia
Web analytics — Internet marketing Display advertising Email marketing E mail marketing software Interactive advertising Cloud marketing Social media optimization … Wikipedia
Morgan Kaufmann Publishers — Parent company Elsevier Founded 1984 Founder Michael B. Morgan and William Kaufmann Country of origin United States Headquarters location Waltham, Massachusetts … Wikipedia
