Book: Trout Jack «A Genie`s Wisdom: A Fable of How a CEO Learned to be a Marketing Genius»

A Genie`s Wisdom: A Fable of How a CEO Learned to be a Marketing Genius

Производитель: "Wiley"

A compelling fable that distills the essence of genius marketing strategies The King of Positioning Jack Trout presents the story of PJ Bigdome, a newly appointed CEO looking for a new way to successfully learn about marketing. Luckily, within his PC lurks a genie with vast experience in the particulars of marketing (having helped out with some of the biggest marketing successes ever). As Bigdome finds answers to his most important questions, the reader learns the secrets of successful marketing, such as: the essence of marketing; how much stock to put into research; how to evaluate advertising; how to allocate budgets; and much more. A Genie`s Wisdom allows Trout, a famed business visionary, to distill his years of management and marketing experience into an entertaining and educational yarn that reveals today`s essential practices.

Издательство: "Wiley" (2012)

ISBN: 978-0-471-23608-5

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A Genie's Wisdom: A Fable of How a CEO Learned to be a Marketing GeniusA compelling fable that distills the essence of genius marketing strategies The King of Positioning Jack Trout presents the story of PJ Bigdome, a newly appointed CEO looking for a new way to… — Wiley, - Подробнее...20121463бумажная книга

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  • Jack Trout — is an owner of Trout Partners, a consulting firm. He is one of the founders and pioneers of positioning theory, and also marketing warfare theory.Bibliography* Jack Trout ** Jack Trout on Strategy mdash; New York. McGraw Hill. March 2004. ** A… …   Wikipedia

  • Jack Trout — ist ein US amerikanischer Unternehmer und Eigentümer des strategischen Marketingbüros Trout Partners. Trout führt das Unternehmen zusammen mit Al Ries, dem Gründer und Pionier der Positionierungstheorie. Trout startete seine Karriere in der… …   Deutsch Wikipedia

  • Траут, Джек — Для этой статьи не заполнен шаблон карточка. Вы можете помочь проекту, добавив его. В Википедии есть статьи о других людях с такой фамилией, см. Траут. Джек Траут ( …   Википедия

  • literature — /lit euhr euh cheuhr, choor , li treuh /, n. 1. writings in which expression and form, in connection with ideas of permanent and universal interest, are characteristic or essential features, as poetry, novels, history, biography, and essays. 2.… …   Universalium