Книга: David Zinczenko «The Abs Diet»

David Zinczenko
Occupation	Magazine editor
Title	Editor-in-chief, U.S. Men's Health
Ethnicity	Ukrainian American

David Zinczenko (Ukrainian: Давид Зінченко) (born December 1969) is the editor-in-chief of Men's Health magazine and editorial director of Women's Health, Prevention, and Organic Gardening. He authors the bestselling series, Eat This, Not That! and the Abs Diet. He is also co-owner of the New York City restaurant, The Lion.

Personal life

Zinczenko grew up in Bethlehem, Pennsylvania, and attended Liberty High School in Bethlehem. He entered the military after high school, serving in the Naval Reserve while he attended Moravian College, also in Bethlehem, for his undergraduate degree. He served as editor-in-chief of the student newspaper, The Comenian. He lives in New York City and Allentown, Pennsylvania.

Career

After serving in the military, Zinczenko started his career in 1991 working as an assistant editor on the launch Men's Journal, a men's magazine being launched by Rolling Stone founder Jann Wenner and editor-in-chief John Rasmus.

In 2000, Zinczenko was named editor-in-chief of Men's Health (at age 30), where he oversees the editorial content of its 39 international editions as well as the U.S. edition. In 2008, he was named Ad Week's Editor of the Year.^[1] Under Zinczenko's leadership, Men's Health has been nominated for 12 National Magazine Awards, and has had two wins: "General Excellence" in 2010 and "Personal Service" in 2004.^[2] In 2010, Min awarded Zinczenko and Men's Health with the title: The #1 Most Notable Launch of the Past 25 Years. ^[3] He served as Chairman of the 2007 American Magazine Conference and is credited with coining the term "Magabrand,"^[4] to describe magazines that expand beyond their regular formats into a variety of media and businesses.

He also served as editorial director of the now folded magazine Best Life, and was named editorial director of Women's Health magazine, which was spun off from Men's Health in 2005. In 2008, as the editorial director of Women's Health, Zinczenko oversaw the magazine's redesign, bringing celebrities (such as Ashley Greene, Brooklyn Decker, and Olivia Wilde) to the cover. In 2009, Advertising Age deemed Women's Health "Magazine of the Year."^[5] In 2011, he was named editorial director of both Organic Gardening and Prevention ^[6].

Beyond the publishing world, Zinczenko helped pass legislation in 1994 establishing the week of Father's Day as "National Men's Health Week."^[7] He has also pushed legislators in Congress to create an official "Office of Men's Health" within the National Institutes of Health.

In 2007, Zinczenko launched FitSchools, a national campaign to reinvigorate physical education programs in America's elementary schools and get children healthy and active.^[8] He continued his fight against childhood obesity by writing, with Matt Goulding, Eat this, Not That! For Kids, published in August 2008. The two co-wrote 10 books altogether in the series: Eat This, Not That!, Eat This, Not That! For Kids, Eat This, Not That! Supermarket Survival Guide, Eat This, Not That! Best & Worst Foods in America, Eat This, Not That! Restaurant Survival Guide, Eat This, Not That! 2010,Eat This, Not That! 2011, Cook This, Not That! Kitchen Survival Guide, Cook This, Not That! Easy & Awesome 350-Calorie Meals, and Drink This, Not That!. He is also the author of the Abs Diet series, which has two new releases: The New Abs Diet and The New Abs Diet Cookbook.

Zinczenko also contributes regularly to The Today Show, where according to The New York Times, he is "trotted out as a spokesman for Everyman."^[9] He has also appeared on The Oprah Winfrey Show, The Ellen DeGeneres Show, 20/20, The Biggest Loser, Rachel Ray, and Good Morning America. In 2002, he penned a New York Times op-ed on fast food and obesity[1],^[10] and in 2011 wrote another in support of MMA fighting. ^[11] He also wrote two columns for USA Today, one on the obesity epidemic and another on the decline of American men.

Notes

1. http://www.observer.com/node/48007

2. http://www.nytimes.com/2006/09/03/fashion/03davez.html

References

1. ^ http://www.mediaweek.com/mw/special-reports/magazine-hot-list/index.jsp
2. ^ http://www.magazine.org/asme/magazine_awards/searchable_database/index.aspx
3. ^ http://mrmagazine.wordpress.com/2010/12/14/what-makes-the-most-notable-launch-of-the-last-25-years-tick-click-and-stick-the-mr-magazine%E2%84%A2-interview-with-david-zinczenko/
4. ^ http://www.magazine.org/events/conferences/american_magazine_conference/22823.aspx
5. ^ http://adage.com/magazinealist2009/article?article_id=139669
6. ^ http://www.stumbleupon.com/su/AlL7lm/www.mediaite.com/online/rodale-inc-names-dave-zinczenko-evpeditorial-director-for-prevention-and-organic-gardening-brands/
7. ^ http://www.c-spanarchives.org/congress/?q=node/77531&id=8184976
8. ^ http://mhfitschools.menshealth.com/
9. ^ http://www.nytimes.com/2006/09/03/fashion/03davez.html?_r=1
10. ^ http://www.nytimes.com/2002/11/23/opinion/don-t-blame-the-eater.html?pagewanted=1
11. ^ http://www.nytimes.com/2011/04/02/opinion/02Zinczenko.html?_r=1

Bibliography

• Uncommon Knowledge: Hundreds of How-To Tips from Your Favorite Celebs! (2001) ISBN 1-57954-291-3
• 2005 Men's Health Total Fitness Guide (2005) ISBN 1-59486-085-8
• Abdomen perfecto (The Abs Diet) (2005) ISBN 968-19-1179-2
• The Abs Diet: The Six-Week Plan to Flatten Your Stomach and Keep You Lean for Life (2005) ISBN 1-59486-216-8
• The Abs Diet Eat Right Every Time Guide (2005) ISBN 1-59486-238-9
• The ABS Diet: The Six-Week Plan to Flatten Your Stomach and Keep You Lean for Life: For Women (2005) ISBN 1-59486-309-1
• The Abs Diet Get Fit Stay Fit Plan: The Exercise Program to Flatten Your Belly, Reshape Your Body, and Give You Abs for Life! (2005) ISBN 1-59486-409-8
• The Abs Diet (2006) ISBN 1-4050-8797-8
• La Dieta Abdominal Para la Mujer (2006) ISBN 1-59486-539-6
• Men, Love & Sex: The Complete User's Guide for Women (2006) ISBN 1-59486-552-3
• Men's Health Total Fitness Guide 2006 (2006) ISBN 1-59486-356-3
• The Abs Diet 6-Minute Meals for 6-Pack Abs: More Than 150 Great-Tasting Recipes to Melt Away Fat! (2006) ISBN 1-59486-546-9
• Eat This, Not That! (2007) ISBN 1-59486-854-9
• Eat This, Not That! For Kids (2008) ISBN 978-1-60529-943-3
• Eat This, Not That! Supermarket Survival Guide (December 2008)
• Eat This, Not That! Best & Worst Foods in America (August 2009)
• Eat This, Not That! Restaurant Survival Guide (November 2009)
• Eat This, Not That! 2010 (December 2009)
• Cook This, Not That! Kitchen Survival Guide (January 2010)

External links

• Yahoo! Health Blog
• Men's Health Magazine
• Eat This, Not That
• Best Life
• Twitter