Книга: Paul Freathy «The Retailing Book: Principles and Applications»
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Производитель: "Pearson Education" The Retailing Book is the definitive guide to retailing and retail management, providing a comprehensive strategic and operational approach to the subject. Drawing upon the knowledge and experience of leading retail academics and practioners, this text offers an overview of the main strategic functions within retailing and illustrates their operations through a series of real-life case studies. Essential for those studying retailing, retail management and retail marketing at undergraduate level, The Retailing Book offers broader coverage of the subject than any other retail texts. Описание: A guide to retailing and retail management, this title provides a comprehensive strategic and operational approach. Drawing upon the knowledge and experience of retail academics and practioners, it offers an overview of the main strategic functions within retailing and illustratestheir operations through a series of real-life case studies. ISBN: 0-273-65548-5, 978-0-273-65548-0 Издательство: "Pearson Education" (2003) Формат: 185х245 мм, 372 стр.
ISBN: 0-273-65548-5 |
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