Книга: Gboyega Akerele «Exploring The Afrobeat Phenomenon in Great-Britain»

Exploring The Afrobeat Phenomenon in Great-Britain

Производитель: "LAP Lambert Academic Publishing"

The purpose of this study is to find out whether or not there is connection of taste between the consumers in Britain that buy into Afrobeat and other genre such as Punk/Rock and Reggae. The rationale for employing this method of research is that it is said to be the most popular and widely used device for investigating, describing, and measuring people s knowledge, beliefs, product and media preferences, satisfaction levels, demographics, competitive choices and decision making process. Some of the key findings of this investigation revealed that Afrobeat is not only gaining a wider appeal across various audiences, but there exist a connection of taste in consumer behaviour as well as psychology of culture between such audience that consume Punk/Rock, Reggae and Afrobeat in Britain. What the findings of this research also signifies for the music industry as a whole is that, it will further allow music marketers, record labels and record stores, as well as festival planners,... ISBN:9783659442834

Издательство: "LAP Lambert Academic Publishing" (2014)

ISBN: 9783659442834

См. также в других словарях:

  • Appropriation (music) — In music, appropriation is the use of borrowed elements (aspects or techniques) in the creation of a new piece, and is an example of cultural appropriation. Appropriation may be thought of as one of the placement of elements in new context, as… …   Wikipedia

  • Cultural appropriation in western music — as a cultural/economic phenomenon is inextricably linked with the invention of sound recording and the development of the international recording industry, but the background to its emergence covers the whole span of modern Western musical… …   Wikipedia

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