Книга: Eliza Williams «This is Advertising»
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Производитель: "Hudson" Addresses the changes that are occurring within advertising, from the perspective of key figures within the industry. This book is split into five chapters, which deal with the main themes relevant to the advertising industry today: Digital, Branded, Ambient, Integrated and Self-Initiated. Each chapter contains a series of case studies. Издательство: "Hudson" (2010)
ISBN: 978-1-85669-647-0 |
Другие книги автора:
| Книга | Описание | Год | Цена | Тип книги |
|---|---|---|---|---|
| This is Advertising | Addresses the changes that are occurring within advertising, from the perspective of key figures within the industry. This book is split into five chapters, which deal with the main themes relevant… — Thames&Hudson, - Подробнее... | бумажная книга |
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