Книга: Paul Finlay «Strategic Management: An Introduction to Business and Corporate Strategy»
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Производитель: "Pearson" This edition of`Corporate Strategy`builds on the strength and uniqueness of the first edition. This is the only text that provides comprehensive coverage of both rational and creative approaches to strategy. International coverage, which also marked out the first edition, has been expanded with the addition of a chapter on the global issues that effect strategy formulation. The structure of the book can be adapted for use on a variety of short, modular strategy courses and on more advanced courses. With a teaching package that includes a lecturer`s manual, OHPs, extra long cases and an interactive web site,`Corporate Strategy`provides the lecturer and student with a flexible and exciting learning resource. This book is suitable for Strategic Management Business Studies; MBA; other Masters business programs. Издательство: "Pearson" (2000)
ISBN: 978-0-201-39827-4 |
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См. также в других словарях:
Strategic management — is a field that deals with the major intended and emergent initiatives taken by general managers on behalf of owners, involving utilization of resources, to enhance the performance of firms in their external environments.[1] It entails specifying… … Wikipedia
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Business marketing — is the practice of individuals, or organizations, including commercial businesses, governments and institutions, facilitating the sale of their products or services to other companies or organizations that in turn resell them, use them as… … Wikipedia
Business process reengineering — (BPR) is a management approach aiming at improvements by means of elevating efficiency and effectiveness of the processes that exist within and across organizations. The key to BPR is for organizations to look at their business processes from a… … Wikipedia
