Книга: Trevor Morris «PR Today: The Authoritative Guide to Public Relations»
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Производитель: "Palgrave" Whether you`re a student of public relations, someone who hopes to break into one of today`s most popular growth industries or someone who wants or needs to understand PR better, this book is for you. PR Today is a new and comprehensive guide to public relations, spanning all aspects of PR work, from fashion to government and from celebrity PR to corporate communications and digital PR. It combines essential, up-to-date and hands-on practical guidance on PR, including individual and group exercises, with thought-provoking analysis of this exciting but enigmatic industry, its ethical dilemmas and the role it plays in the contemporary world - not least its controversial but vital relationship with the media. With many international examples and specially commissioned contributions from leading experts from around the world, PR Today offers a fresh, lively and realistic perspective on its subject, based on the authors`rare combination of top level experience, insider knowledge and years of teaching and writing about PR in many countries. Издательство: "Palgrave" (2011)
ISBN: 978-0-230-24009-4 |
Другие книги автора:
| Книга | Описание | Год | Цена | Тип книги |
|---|---|---|---|---|
| PR Today: The Authoritative Guide to Public Relations | Whether you're a student of public relations, someone who hopes to break into one of today's most popular growth industries or someone who wants or needs to understand PR better, this book is for… — Palgrave, - Подробнее... | бумажная книга |
Trevor Morris
Trevor Morris, professional footballer and manager 1921(?)-2003 [http://findarticles.com/p/articles/mi_qn4158/is_20030211/ai_n12675272/pg_1]
The son of a miner from
During the Second World War Morris served in
He returned to football in 1946 as Cardiff City's assistant secretary, being promoted to manager/secretary in 1954 after the resignation of
He was the secretary of the
One of Morris's long-term achievements was the acceptance of the principle that footballers could play for a country with which they had blood ties but which was not the country of their birth.
Источник: Trevor Morris
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