Книга: Richard B. McKenzie «Microeconomics for MBAs»

Microeconomics for MBAs

Производитель: "CAMBRIDGE UNIVERSITY PRESS"

This is the first textbook in microeconomics written exclusively for MBA students. McKenzie/Lee minimizes attention to mathematics and maximizes attention to intuitive economic thinking. The text is structured clearly and accessibly: Part I of each chapter outlines the basic theory and Part II applies this basic theory to management issues.`Perspective`sections in each chapter provide a new line of argument or different take on a business or policy issue, and carefully chosen topics and review questions are designed to spark lively and instructive debates. Throughout the book, McKenzie and Lee aim to infuse students with the economic way of thinking in the context of a host of problems that MBA students, as future managers of real-world firms, will find relevant to their career goals.

Издательство: "CAMBRIDGE UNIVERSITY PRESS" (2006)

ISBN: 978-0-521-85981-3

Купить за 4090 грн (только Украина) в

Другие книги автора:

КнигаОписаниеГодЦенаТип книги
Microeconomics for MBAsThis is the first textbook in microeconomics written exclusively for MBA students. McKenzie/Lee minimizes attention to mathematics and maximizes attention to intuitive economic thinking. The text is… — Cambridge University Press, - Подробнее...20063403бумажная книга

См. также в других словарях:

  • Weatherhead School of Management — The entrance to the Peter B. Lewis Building The Weatherhead School of Management is a private business school of Case Western Reserve University located in Cleveland, Ohio. Weatherhead is considered a top tier business school, with its strongest… …   Wikipedia


Поделиться ссылкой на выделенное

Прямая ссылка:
Нажмите правой клавишей мыши и выберите «Копировать ссылку»