Книга: Uwe Stoklossa «Advertising: New Techniques for Visual Seduction»
|
Производитель: "Hudson" New in paperback, this book features hundreds of the finest, most inspired ads and campaigns from the best creative teams in the world. Freelance copywriter and designer Uwe Stoklossa shares the secrets behind successful advertising with countless examples of ads he has collected from around the world, and also in the accessible, intriguing essays he writes on perception, optical tricks and illusion. Advertising will arm designers with a myriad of clearly explained techniques for visual seduction, and will appeal to advertising agencies, art directors and all brand professionals. Издательство: "Hudson" (2010)
ISBN: 978-0-500-28909-9 |
Другие книги автора:
| Книга | Описание | Год | Цена | Тип книги |
|---|---|---|---|---|
| Advertising: New Techniques for Visual Seduction | New in paperback, this book features hundreds of the finest, most inspired ads and campaigns from the best creative teams in the world. Freelance copywriter and designer Uwe Stoklossa shares the… — Thames&Hudson, - Подробнее... | бумажная книга |
См. также в других словарях:
Propaganda — This article is about the form of communication. For other uses, see Propaganda (disambiguation). French Military Propaganda postcard showing a caricature of Kaiser Wilhelm II biting the world (c. 1915) … Wikipedia
performing arts — arts or skills that require public performance, as acting, singing, or dancing. [1945 50] * * * ▪ 2009 Introduction Music Classical. The last vestiges of the Cold War seemed to thaw for a moment on Feb. 26, 2008, when the unfamiliar strains … Universalium
English literature — Introduction the body of written works produced in the English language by inhabitants of the British Isles (including Ireland) from the 7th century to the present day. The major literatures written in English outside the British Isles are… … Universalium
Daniele Buetti — (* 1955 in Fribourg) is a Swiss visual artist working in various media, principally installation and intervention. His work includes photography, video, sound, drawing, sculpture, and digitally assisted work. Since 2004 he is professor at… … Wikipedia
Jack Kirby — Infobox Comics creator imagesize = caption = Kirby in 1982. birthname = Jacob Kurtzberg birthdate = birth date|1917|8|28|mf=y location = New York City. New York deathdate = death date and age|1994|02|6|1917|08|28 deathplace = Thousand Oaks,… … Wikipedia
Deception — For other uses of deception and deceit, see Deception (disambiguation) and Deceit (disambiguation). For other uses of mystification and mystify, see Mystify (disambiguation) Further information: Bad Faith Deception, beguilement, deceit, bluff,… … Wikipedia
Subliminal message — A subliminal message is a signal or message embedded in another medium, designed to pass below the normal limits of the human mind s perception. These messages are unrecognizable by the conscious mind, but in certain situations can affect the… … Wikipedia
comic strip — a sequence of drawings, either in color or black and white, relating a comic incident, an adventure or mystery story, etc., often serialized, typically having dialogue printed in balloons, and usually printed as a horizontal strip in daily… … Universalium
Henry Bond — photographed on Kensington High Street, London, September 2010 Born June 13, 1966 ( … Wikipedia
Exaggeration — is a representation of something in an excessive manner. The exaggerator has been a familiar figure in Western culture since at least Aristotle s discussion of the alazon: the boaster is regarded as one who pretends to have distinguished… … Wikipedia
Jim Steranko — Steranko at New York Comic Con February 2009 Born James F. Steranko November 5, 1938 (1938 11 05) … Wikipedia
