Book: David Butler&Linda Tischler «Design to Grow How Coca-Cola Learned to Combine Scale&Agility»
Tomorrow's business winners need two things: scale and agility. The answer to both is design. For over a century, The Coca-Cola Company has used design to scale its flagship brand to over 200 countries. And in recent years it has sustained that growth while becoming even more agile - something most established businesses struggle with. In Design to Grow, Coca-Cola's vice president of Innovation and Entrepreneurship David Butler gives an unprecedented behind-the-scenes look at Coca-Cola's design-led strategy for growth. He shows how any business can use the same approach to get to the next level. Clear and actionable, this book is a must-read for leaders, creatives and entrepreneurs. 'A handy blueprint for how any company can use design to stay ahead of the competition' The Times 'Reading Design to Grow has caused me to think differently about my company. I am confident it will do the same for how you think about yours' Tim Brown, CEO of IDEO.
Издательство: "Portfolio Penguin" (2016)
Формат: 130x195, 256 стр.
ISBN: 978-0-241-19838-4 Купить за 1019 руб на Озоне
Купить за 1019 руб на Озоне
Другие книги схожей тематики:
|David Butler&Linda Tischler||Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too)||In Design to Grow, Coca-Cola's vice president of Innovation and Entrepreneurship reveals the megabrand's innovative approach to business through design. Scale and agility are essential to every… — Portfolio Penguin, (формат: 150x230, 256 стр.) Подробнее...||2015||1650||бумажная книга|
|Дэвид Батлер||Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too)||Every company needs both scale and agility to win. From a fledging startup in Nepal, to a century-old multinational in New York, scale and agility are two qualities that are essential to every… — (формат: 130x195мм, 256 стр.) Подробнее...||2016||426||бумажная книга|
Look at other dictionaries:
France — /frans, frahns/; Fr. /frddahonns/, n. 1. Anatole /ann nann tawl /, (Jacques Anatole Thibault), 1844 1924, French novelist and essayist: Nobel prize 1921. 2. a republic in W Europe. 58,470,421; 212,736 sq. mi. (550,985 sq. km). Cap.: Paris. 3.… … Universalium