Книга: Sexton Donald «Trump University Marketing 101»

Trump University Marketing 101

Серия: "-"

This is a new edition of the successful guide to great marketing - now with 20 percent new and updated material. Combining the biggest name in business with the forty-year experience of one of the best-known and most respected marketing thinkers, Trump University Marketing 101, Second Edition presents all the basics of great marketing, sharing Professor Donald Sexton's lifetime of marketing experience and acumen. Each chapter focuses on one key marketing concept and explores it in a straightforward, non-academic manner with exercises and examples that show the idea in action. Readers will discover the same effective methodologies Sexton teaches his own students, backed up with step-by-step instruction and handy tools and resources. Now better than ever, this new edition includes 20 percent new information, including new chapters on marketing in a difficult economy, marketing real estate, online marketing, and more. Don Sexton (New York, NY) is Professor of Marketing at Columbia University and the principle of The Arrow Group, Ltd.[registered], a marketing consulting and training firm whose clients have included GE, Citigroup, Unilever, and Pfizer, among many other well-known companies. He has taught at Columbia for more than 40 years and his articles on branding and marketing have appeared in numerous publications including the Harvard Business Review and the Journal of Marketing. He is often quoted in such publications as the New York Times, Business Week, and Beijing's China Economic Daily.

Издательство: "Wiley" (2010)

ISBN: 978-0-470-45307-0

Купить за 2477 руб в My-shop

Другие книги схожей тематики:

АвторКнигаОписаниеГодЦенаТип книги
Kevin ClancyYour Gut is Still Not Smarter Than Your Head. How Disciplined, Fact-Based Marketing Can Drive Extraordinary Growth and ProfitsPraise for Your Gut Is Still Not Smarter Than Your Head«Too many companies treat marketing as a communication exercise to help sales move a few more cases of product out of the door. Your Gut Is… — @John Wiley&Sons Limited (USD), @ @ @ @ Подробнее...
1947.93электронная книга

См. также в других словарях:

  • University of Pennsylvania — This article is about the private Philadelphia based Ivy League university, colloquially referred to as Penn . For the public university located in State College, Pennsylvania, and colloquially known as Penn State , see Pennsylvania State… …   Wikipedia

  • Donald Trump — This article is about Donald Trump, Sr. For his son, see Donald Trump, Jr. Donald Trump …   Wikipedia

  • Media and Publishing — ▪ 2007 Introduction The Frankfurt Book Fair enjoyed a record number of exhibitors, and the distribution of free newspapers surged. TV broadcasters experimented with ways of engaging their audience via the Internet; mobile TV grew; magazine… …   Universalium

  • Atlantic City, New Jersey — Atlantic City redirects here. For other uses, see Atlantic City (disambiguation). Atlantic City   City   City of Atlantic City …   Wikipedia

  • US Airways — IATA US ICAO AWE Callsign CACTUS …   Wikipedia

  • Carolyn Kepcher — Infobox Person image size = 150px name = Carolyn Kepcher imagesize = birth date = birth date and age|1969|1|30 birth place = Westchester County, New York death date = death place = occupation = CEO of Carolyn Co. salary = networth = spouse =… …   Wikipedia

  • San Diego–Tijuana — This article is about the international metropolitan region. For the cites of San Diego and Tijuana, see San Diego and Tijuana. Coordinates: 32°32′31.87″N 117°01′46.63″W /  …   Wikipedia

  • The Apprentice (U.S. season 3) — Infobox Television The Apprentice season name = The Apprentice 3 first aired = January 20, 2005 last aired = May 5, 2005 filming started = October 2004 filming completed = November 2004 winner = Kendra Todd number candidates = 18 number episodes …   Wikipedia

  • Minority Report (film) — Minority Report …   Wikipedia

  • Mike Tyson — For the baseball player, see Mike Tyson (baseball). Mike Tyson Tyson at SXSW 2011 …   Wikipedia

  • Statue of Liberty — For other uses, see Statue of Liberty (disambiguation). Statue of Liberty Locat …   Wikipedia


Поделиться ссылкой на выделенное

Прямая ссылка:
Нажмите правой клавишей мыши и выберите «Копировать ссылку»