Книга: «Advertising Now! TV commercial»

Advertising Now! TV commercial

Производитель: "Taschen"

От издателя:As seen on TV! From Apple and Audi to public awareness, the very best of today&# 039;s television ads Though most of us change the channel or make a trip to the bathroom during commercial breaks, there are actually ads out there that are more like thought-provoking short films than the pushy, one-dimensional, in-your-face ads we know and hate.

Формат: 200х255 мм, 384стр. (цветные иллюстрации) стр.

ISBN: 978-3-8228-4029-0

Купить за 1200 грн (только Украина) в магазине Yakaboo


Taschen is an art book publisher founded in 1980 by Benedikt Taschen in Cologne, Germany. It began as "Taschen Comics" publishing Benedikt's extensive comic collection. Taschen has been a noteworthy force in making lesser-seen art available to mainstream bookstores, including some fetishistic imagery, queer art, historical erotica, pornography and adult magazines (including multiple books with "Playboy" magazine). Taschen has helped bring this art into broader public view, by publishing these potentially controversial volumes alongside its more mainstream books of comics reprints, art photography, painting, design, fashion, advertising history, film, and architecture.

Taschen's publications are available in a variety of sizes, from large tomes detailing the complete works of Leonardo Da Vinci, to surprisingly uncommon middle-sized books, to their "Icons" series of small, flexicover volumes which encapsulate themes of everything from old ads of Las Vegas, Nevada to male nudes. The company has also produced calendars, address books, and postcards of popular subjects.

The company's stated mission has been to publish innovative, beautifully designed art books at popular prices. The Icons series, for example, has several new volumes published a year, and retailing for about $10 are inexpensive for published collections of art. Another popular series is their 'basic Art' series, which has around 50 volumes, each about a separate artist, ranging from artists such as Michelangelo to more contemporary artists such as Norman Rockwell.

Taschen has published the second most expensive book in publishing history, the $12,500, 75 pound, 700 page "GOAT (Greatest of All Time)", a tribute to Muhammad Ali which "Der Spiegel" called "the biggest, heaviest, most radiant thing ever printed in the history of civilization." They have also published the $1500 Helmut Newton retrospective "Sumo" and a $2500 limited edition "Araki" volume.

Dedicated flagship Taschen bookstores are located in Berlin, Tokyo, Los Angeles, Paris, and New York City.

Title sampling

*Eric Kroll, "Best of Bizarre." Taschen, 2001. ISBN 3-8228-5555-3.
*Eric Kroll, "Bizarre: The Complete Reprint of John Willie's Bizarre, Vols. 1-26." Taschen, 1996. ISBN 3-8228-9269-6.
*Benedikt Taschen and Howard L. Bingham, "GOAT", Taschen 2004. ISBN 3-8228-1627-2.
*Helmut Newton, "SUMO", Taschen 2000. ISBN 3-8228-6394-7.
*Hunter S. Thompson, "The Curse of Lono", Taschen 2005. ISBN 3-8228-4897-2.




External links

* [http://www.taschen.com/ Taschen]

Источник: Taschen

Другие книги схожей тематики:

АвторКнигаОписаниеГодЦенаТип книги
Advertising Now! TV commercialОт издателя:As seen on TV! From Apple and Audi to public awareness, the very best of today&# 039;s television ads Though most of us change the channel or make a trip to the bathroom during commercial… — (формат: 200х255 мм, 384стр. (цветные иллюстрации) стр.) Подробнее...2009
1200бумажная книга
Web Design: Interactive&GamesThe web's best interactive sites100 prime examples from the world's best digital agencies demonstrating the key role interactivity plays on the web todayWith its origins tied to the invention of the… — Taschen, Подробнее...2009
651бумажная книга
Editor Julius WiedemannWeb Design: Interactive& GamesThe web`s best interactive sites100 prime examples from the world`s best digital agencies demonstrating the key role interactivity plays on the web todayWith its origins tied to the invention of the… — TASCHEN, (формат: 200х255 мм, 384стр. (цветные иллюстрации) стр.) Подробнее...2008
805бумажная книга

См. также в других словарях:

  • Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… …   Wikipedia

  • commercial radio —    Since its inception in 1973, when the first two independent services (Capital and LBC) began broadcasting in London, commercial radio now accounts for nearly 50 percent of all listening in the UK. Apart from a period in the late 1970s, when… …   Encyclopedia of contemporary British culture

  • advertising — in the broadest sense of making goods publicly known developed as early as commodity exchange took shape in human society. In China, as elsewhere, the earliest medium of advertising was oral and even musical. The Book of Odes recorded an entry in …   Encyclopedia of Contemporary Chinese Culture

  • advertising, television and video —    Advertising is the means by which commercial values or messages are conveyed to the public. Two main broadcast forms exist: spot advertising and sponsorship. Spot advertising refers to the purchase of short slots between programmes while… …   Encyclopedia of contemporary British culture

  • Advertising research — is a specialized form of marketing research conducted to improve the efficiency of . According to MarketConscious.com, “It may focus on a specific ad or campaign, or may be directed at a more general understanding of how advertising works or how… …   Wikipedia

  • Now TV — Not to be confused with NOW.com (Network of the World), an online broadband TV network operated by PCCW. Now TV Traditional Chinese Now 寬頻電視 Simplified Chinese …   Wikipedia

  • commercial radio, national —    National commercial radio stations were established in the UK in the early 1990s. Apart from the chance to cater for a sizeable youngish (18–35) leisured class, these stations were driven by a sympathetic commercial and competitive environment …   Encyclopedia of contemporary British culture

  • commercial enterprise — noun 1. an enterprise connected with commerce (Freq. 1) • Hypernyms: ↑enterprise • Hyponyms: ↑cooperative, ↑co op, ↑industry 2. the activity of providing goods and services involving financial and commercial and industrial aspects …   Useful english dictionary

  • Criticism of advertising — Advertising is a form of communication intended to persuade an audience to purchase or take some action upon products, ideals, or services. While advertising can be seen as necessary for economic growth, it is not without social costs.… …   Wikipedia

  • 1984 (television commercial) — Infobox Film name = 1984 (Apple commercial) image size = 250px caption = Anya Major as the unnamed heroine, running from the security guards in the 1984 Apple commercial director = Ridley Scott producer = Chiat/Day writer = Lee Clow Steve Hayden… …   Wikipedia

  • Toy advertising — is the promotion of toys through a variety of media. Advertising campaigns for toys have been criticised for turning children into consumerists and are regulated to ensure they meet defined standards. These rules vary from country to country,… …   Wikipedia

Поделиться ссылкой на выделенное

Прямая ссылка:
Нажмите правой клавишей мыши и выберите «Копировать ссылку»

We are using cookies for the best presentation of our site. Continuing to use this site, you agree with this.