Книга: Louis Bou «This is Visual Merchandising!»

This is Visual Merchandising!

The pages of "This is visual merchandising!" are an outline, marvellously full-illustrated with magnificent photographs in colour, most of them of big size, which show all factors that a visual merchandiser or shop window designer must have present: the election of colour, the power of lighting, spatial combination, typology of the window models, the importance of small details and the seasonal and commemorative character of the shop window display.

Издательство: "Monsa" (2008)

Формат: 195x240, 256 стр.

ISBN: 978-84-96823-49-5, 84-96823-49-0

Купить за 3437 руб на Озоне

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См. также в других словарях:

  • Visual merchandising —    This practice entails the creation of window and store displays to attract shoppers to a store and to keep them interested once they enter. Understanding the psychology of customer buying habits, designing store layouts and fixtures, creating… …   Historical Dictionary of the Fashion Industry

  • Visual merchandising — Visual merchandising, until recently called simply merchandising, is the activity of promoting the sale of goods, especially by their presentation in retail outlets .(New Oxford Dictionary of English, 1999, Oxford University Press). This includes …   Wikipedia

  • Merchandising — is the methods, practices, and operations used to promote and sustain certain categories of commercial activity.[1] In the broadest sense, merchandising is any practice which contributes to the sale of products to a retail consumer. At a retail… …   Wikipedia

  • Visual merchandiser director —    This person heads the visual merchandising division for a store or group of stores. He/she must possess knowledge from concept to completion of visual presentations for store layouts, window dressing, signs and posters, color and lighting,… …   Historical Dictionary of the Fashion Industry

  • Cross merchandising — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… …   Wikipedia

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